Hartlepool United officially launched the Club's new 09/10 Third kit made by Nike.
The new black and gold design was worn for the first time in the game at Leeds United on Boxing Day and again at Charlton Athletic on Tuesday night.
So far the feedback on the kit has been hugely positive and the release is expected to prove popular with supporters.
The kit, made from state-of-the-art fibres to improve the comfort of the wearer, will be on sale from the Club Shop for the first time at 4pm since Monday.
"We are confident that the new kit will prove a big hit with our fans," Chief Executive Russ Green commented.
"We wanted to do something a little bit different to launch the kit this time and involving the players will hopefully excite the public.
"The Club are actively working to forge closer links with its fan base and hopefully this ticket offer is seen as another small step in the right direction."