Atletico Madrid have presented their new crest for the 2017-18 season onwards. The badge is the product of the Club’s work together with the prestigious communication and graphical design studio Vasava.
The symbol that the players will wear on their chests next season promotes the club's historical legacy respecting the formal consolidated structure, reinforcing the identifying elements that are part of the Club’s DNA and recovering others such as the deep blue of the founding badge and the curved shape of 1903. The black, brown, green and yellow are eliminated, to focus on the main colours of the team, red, white and blue, modifying their intensity and tone to now be like the ones used in the first historical stage of the Club.
The link of the Club with the city of Madrid is reinforced visually. The badge reproduces the scene of the bear and the strawberry tree with more prominence.
Of course, the seven stars are a fundamental part of the badge. They have been relocated and their importance in the composition has been strengthened.