Brentford FC revealed their new crest for the 2017/18 season onwards.

Over the past 18 months they’ve been on a journey to better demonstrate who they are to the wider community, to try and make more of the unique aspects of Brentford FC.

As part of this process they have made the decision to evolve the club crest, in order to make it more recognisable, iconic, and practical to use. Given that the crest is such a key element to our identity, updating it is not a decision that was taken lightly.

During the past 18 months the club engaged with a wide range of fans and stakeholders within the Club about their crest and received a clear mandate to look at change. They then looked to the past for inspiration and modernised a range of historic designs.

The final crest design is loosely based on the crest used from 1972-75 and the 1960s Brentford Supporters Club badge. They believe it’s simple, clean bee design will help to become more recognisable as a Club over time.

“It's always an emotive subject when a club decides to change something as important as its crest but part of our club's philosophy has always been about moving with the times and improving as we go,” says Chief Executive Mark Devlin.

“Myself, the Board, and the senior leadership team at the Club believe that's exactly what the change in the crest does. It's simple, it's iconic, and it immediately tells the world who we are without even the need for words.

“Like everything we do at Brentford, this isn't change for change's sake, there is always a reason behind it and that reason is to give the club a clearer and more recognisable crest that will help us grow off the field. We all recognise the old crest wasn't really fit for purpose in a digital age where impact has to be instant and that's part of the reason we've changed.

“This is not revolution, it's part of the Club's evolution. In the next few years, we will be taking huge strides with the move to a new stadium and the change of crest to a simpler, more striking image is part of that progress.”

Peter Gilham, Griffin Park Stadium Announcer for more than 40 years, adds: “I believe that the new crest shows off to good effect, without the complexity of our current one, both our heritage and tradition. We are known as The Bees and the new badge reflects exactly that. It allows for instant recognition, and is one that I believe supporters both young and old will take to."

Hall of Famer and incoming B Team Head Coach Kevin O’Connor says: "The current crest has been with me throughout my career at the Club so of course I'm a little bit sad to see it go. I understand that we need to adapt with the times and I think the new crest is really strong. It really catches your eye and says 'Brentford' a lot more instantly than our current one.

“I'm sure the players will be proud to wear it and I really think the fans will love it too.”

what do you think?

16
11
0
1
2
0
2
Total votes: 32

 

 

Comments (0)

There are no comments posted here yet

Leave your comments

Posting comment as a guest. Sign up or login to your account.
Attachments (0 / 3)
Share Your Location
Type the text presented in the image below

LATEST 17/18 KITS

Ulsan Hyundai 2018 Hummel Away Kit

Ulsan Hyundai 2018 Hummel Away Kit

This is the new Ulsan Hyundai FC 2018 away kit by Hummel. The new away kit will be used during the 2018 K League 1, which will be the 36th season of…
Ulsan Hyundai 2018 Hummel Home Kit

Ulsan Hyundai 2018 Hummel Home Kit

This is the new Ulsan Hyundai FC 2018 home kit by Hummel. The new home kit will be used during the 2018 K League 1, which will be the 36th season of…
Dundalk FC 2018 CX+ Sport Away Kit

Dundalk FC 2018 CX+ Sport Away Kit

Dundalk FC has unveiled its new away kit for the 2018 SSE Airtricity League season. The new black and grey strip, adorned by the logo of the Club’s…
Daegu FC 2018 The Hump Football Kits

Daegu FC 2018 The Hump Football Kits

These are the new Daegu FC 2018 home (blue), away (navy) and third (white) kit designs by The Hump. The new kits will be used during the 2018 K…
Incheon United 2018 Hummel Away Kit

Incheon United 2018 Hummel Away Kit

This is the new Incheon United 2018 away kit by Hummel. The new away kit will be used during the 2018 K League 1, which will be the 36th season of…
Incheon United 2018 Hummel Home Kit

Incheon United 2018 Hummel Home Kit

This is the new Incheon United 2018 home kit by Hummel. The new home kit will be used during the 2018 K League 1, which will be the 36th season of…
Jeonnam Dragons 2018 Joma Home and Away Kits

Jeonnam Dragons 2018 Joma Home and Away Kits

These are the new Jeonnam Dragons 2018 home and away kits by Joma. The new kits will be used during the 2018 K League 1, which will be the 36th…
Asan Mugunghwa 2018 Mizuno Home and Away Kits

Asan Mugunghwa 2018 Mizuno Home and Away Kits

These are the new Asan Mugunghwa FC 2018 home and away kits by Mizuno. The new kits will be used during the 2018 K League 2, which will be the sixth…
Toronto FC 2018 Adidas Away Kit

Toronto FC 2018 Adidas Away Kit

The new Toronto FC away kit by Adidas is out, complete with a star above the crest honouring last year's MLS Cup triumph. The Reds are going with a…
Limerick 2018 Umbro Home Kit

Limerick 2018 Umbro Home Kit

This is the new Limerick FC home football shirt by Umbro. Limerick will be wearing the new home kit during the 2018 League of Ireland Premier…
Waterford 2018 Umbro Home Kit

Waterford 2018 Umbro Home Kit

Waterford revealed the new home shirt by Umbro for the 2018 season. Waterford FC will be wearing the new home kit in the 2018 League of Ireland…
Atlanta United 2018 Adidas Away Kit

Atlanta United 2018 Adidas Away Kit

Atlanta United have unveiled their new away kit for the 2018 season by Adidas, and its crest and other logos offer a peachy new splash of colour.…
River Plate 2018 Adidas Third Kit

River Plate 2018 Adidas Third Kit

River Plate and adidas Argentina revealed the club's new third shirt. This shirt is inspired by all the colours of the Estadio Monumental, packed…
Guangzhou R&F 2018/19 Nike Home Kit

Guangzhou R&F 2018/19 Nike Home Kit

This is the new Guangzhou R&F F.C. 2018/19 home football shirt by Nike. The new home kit will be used during the 2018 Ping An Chinese Football…
Jiangsu Suning 2018/19 Nike Home Kit

Jiangsu Suning 2018/19 Nike Home Kit

This is the new Jiangsu Suning F.C. 2018/19 home football shirt by Nike. The new home kit will be used during the 2018 Ping An Chinese Football…
Hebei China Fortune 2018/19 Nike Home Kit

Hebei China Fortune 2018/19 Nike Home Kit

This is the new Hebei China Fortune F.C. 2018/19 home football shirt by Nike. The new home kit will be used during the 2018 Ping An Chinese Football…
Shandong Luneng 2018/19 Nike Home Kit

Shandong Luneng 2018/19 Nike Home Kit

This is the new Shandong Luneng Taishan F.C. 2018/19 home football shirt by Nike. The new home kit will be used during the 2018 Ping An Chinese…
Henan Jianye 2018/19 Nike Home Kit

Henan Jianye 2018/19 Nike Home Kit

This is the new Henan Jianye F.C. 2018/19 home football shirt by Nike. The new home kit will be used during the 2018 Ping An Chinese Football…
Beijing Guoan 2018/19 Nike Home Kit

Beijing Guoan 2018/19 Nike Home Kit

This is the new Beijing Sinobo Guoan F.C. 2018/19 home football shirt by Nike. The new home kit will be used during the 2018 Ping An Chinese Football…
Guangzhou Evergrande 2018/19 Nike Home Kit

Guangzhou Evergrande 2018/19 Nike Home Kit

This is the new Guangzhou Evergrande Taobao F.C. 2018/19 home football shirt by Nike. The new home kit will be used during the 2018 Ping An Chinese…