Brentford FC revealed their new crest for the 2017/18 season onwards.

Over the past 18 months they’ve been on a journey to better demonstrate who they are to the wider community, to try and make more of the unique aspects of Brentford FC.

As part of this process they have made the decision to evolve the club crest, in order to make it more recognisable, iconic, and practical to use. Given that the crest is such a key element to our identity, updating it is not a decision that was taken lightly.

During the past 18 months the club engaged with a wide range of fans and stakeholders within the Club about their crest and received a clear mandate to look at change. They then looked to the past for inspiration and modernised a range of historic designs.

The final crest design is loosely based on the crest used from 1972-75 and the 1960s Brentford Supporters Club badge. They believe it’s simple, clean bee design will help to become more recognisable as a Club over time.

“It's always an emotive subject when a club decides to change something as important as its crest but part of our club's philosophy has always been about moving with the times and improving as we go,” says Chief Executive Mark Devlin.

“Myself, the Board, and the senior leadership team at the Club believe that's exactly what the change in the crest does. It's simple, it's iconic, and it immediately tells the world who we are without even the need for words.

“Like everything we do at Brentford, this isn't change for change's sake, there is always a reason behind it and that reason is to give the club a clearer and more recognisable crest that will help us grow off the field. We all recognise the old crest wasn't really fit for purpose in a digital age where impact has to be instant and that's part of the reason we've changed.

“This is not revolution, it's part of the Club's evolution. In the next few years, we will be taking huge strides with the move to a new stadium and the change of crest to a simpler, more striking image is part of that progress.”

Peter Gilham, Griffin Park Stadium Announcer for more than 40 years, adds: “I believe that the new crest shows off to good effect, without the complexity of our current one, both our heritage and tradition. We are known as The Bees and the new badge reflects exactly that. It allows for instant recognition, and is one that I believe supporters both young and old will take to."

Hall of Famer and incoming B Team Head Coach Kevin O’Connor says: "The current crest has been with me throughout my career at the Club so of course I'm a little bit sad to see it go. I understand that we need to adapt with the times and I think the new crest is really strong. It really catches your eye and says 'Brentford' a lot more instantly than our current one.

“I'm sure the players will be proud to wear it and I really think the fans will love it too.”

what do you think?

18
11
0
1
2
0
2
Total votes: 34

 

Comments (0)

There are no comments posted here yet

Leave your comments

Posting comment as a guest. Sign up or login to your account.
Attachments (0 / 3)
Share Your Location
Type the text presented in the image below

LATEST FOOTBALL KITS

Napoli 2018-19 Kappa Europe Away Kit

Napoli 2018-19 Kappa Europe Away Kit

This is the SSC Napoli 18/19 away match shirt for UEFA competitions. Ultra light fabrics and nylon stretch seams for increased elasticity,…
Napoli 2018-19 Kappa Europe Home Kit

Napoli 2018-19 Kappa Europe Home Kit

This is the SSC Napoli 18/19 home match shirt for UEFA competitions. Ultra light fabrics and nylon stretch seams for increased elasticity,…
Newcastle Jets 2018-19 Viva Global Football Kits

Newcastle Jets 2018-19 Viva Global Football Kits

The Newcastle Jets have unveiled their playing kits for the Hyundai A-League 18/19 season in partnership with the Club’s official apparel provider,…
Brisbane Roar 2018-19 Umbro Away Kit

Brisbane Roar 2018-19 Umbro Away Kit

Brisbane Roar have revealed the new away kit by Umbro for the upcoming Hyundai A-League 18/19 campaign. Roar have released an alternative grey kit to…
Brisbane Roar 2018-19 Umbro Home Kit

Brisbane Roar 2018-19 Umbro Home Kit

Brisbane Roar have revealed the new home kit by Umbro for the upcoming Hyundai A-League 18/19 campaign. Roar have returned to a predominately orange…
Mansfield Town 2018-19 Surridge Away Kit

Mansfield Town 2018-19 Surridge Away Kit

This the Mansfield Town 18/19 away football kit by Surridge Sport. Manufactured by Surridge and sponsored by OCL Solicitors, the eye-catching new…
Hibernian 18/19 Macron Third Kit

Hibernian 18/19 Macron Third Kit

Hibernian revealed the club’s new third kit for the 18/19 season. The fluo yellow and graphite grey 3rd shirt is made from Evertex fabric is designed…
Red Bull Salzburg 2018-19 Nike Third Kit

Red Bull Salzburg 2018-19 Nike Third Kit

This is the new Red Bull Salzburg home kit by Nike for the 18/19 season. The new third kit will be used during the 2018/19 UEFA Europa League season.
Al Ahli 2018-19 Umbro Away Kit

Al Ahli 2018-19 Umbro Away Kit

This is the new 18/19 away kit for Al Ahli of Saudi Arabia, made by Umbro. The new away kit will be used during the 2018–19 Saudi Professional…
Al Ahli 2018-19 Umbro Home Kit

Al Ahli 2018-19 Umbro Home Kit

This is the new 18/19 home kit for Al Ahli of Saudi Arabia, made by Umbro. The new home kit will be used during the 2018–19 Saudi Professional…
Gremio 2018 Umbro Third Kit

Gremio 2018 Umbro Third Kit

Inspired by its historic sequence of achievements, Gremio launched the new Umbro third shirt of the 2018 season. The new third kit will be used…
Galatasaray 2018-19 Nike Third Kit

Galatasaray 2018-19 Nike Third Kit

This is the new Galatasaray 18/19 third football shirt by Nike. The new third kit will be worn during the 2018–19 Süper Lig, which is the 61st season…
River Plate 2018-19 Adidas Away Kit

River Plate 2018-19 Adidas Away Kit

River Plate and Adidas Argentina revealed the club's new 18/19 away football shirt. This season, violet returns to the Millionario’s jersey. This…
Real Betis 2018-19 Kappa Third Kit

Real Betis 2018-19 Kappa Third Kit

Real Betis revealed the new Kappa third shirt for the 18/19 season. The new shirt, which is predominantly a light shade of green, features Seville's…
Wellington Phoenix 2018-19 Adidas Home Kit

Wellington Phoenix 2018-19 Adidas Home Kit

Wellington Phoenix has unveiled their brand new home kit for the Hyundai A-League 18/19 Season. The new Adidas strip has a few stylistic updates,…
Crystal Palace 2018-19 Puma Third Kit

Crystal Palace 2018-19 Puma Third Kit

Crystal Palace revealed their new all yellow 18/19 third strip by Puma. Kept under wraps until the very last moment before the teams emerged for…
Paris Saint-Germain 2018-19 Jordan Fourth Kit

Paris Saint-Germain 2018-19 Jordan Fourth Kit

Two iconic brands in sport have collided. Jordan and Paris Saint-Germain have teamed up in a world-first collaboration between football and…
Paris Saint-Germain 2018-19 Jordan Third Kit

Paris Saint-Germain 2018-19 Jordan Third Kit

Two iconic brands in sport have collided. Jordan and Paris Saint-Germain have teamed up in a world-first collaboration between football and…
Belarus 2018-19 Macron Home Kit

Belarus 2018-19 Macron Home Kit

Macron and the Football Federation of Belarus presented the new Belarus 18/19 home jersey. The home kit was created within the broader Macron-UEFA…
Belarus 2018-19 Macron Away Kit

Belarus 2018-19 Macron Away Kit

Macron and the Football Federation of Belarus presented the new Belarus 18/19 away jersey. The away kit was created within the broader Macron-UEFA…