Brentford FC revealed their new crest for the 2017/18 season onwards.

Over the past 18 months they’ve been on a journey to better demonstrate who they are to the wider community, to try and make more of the unique aspects of Brentford FC.

As part of this process they have made the decision to evolve the club crest, in order to make it more recognisable, iconic, and practical to use. Given that the crest is such a key element to our identity, updating it is not a decision that was taken lightly.

During the past 18 months the club engaged with a wide range of fans and stakeholders within the Club about their crest and received a clear mandate to look at change. They then looked to the past for inspiration and modernised a range of historic designs.

The final crest design is loosely based on the crest used from 1972-75 and the 1960s Brentford Supporters Club badge. They believe it’s simple, clean bee design will help to become more recognisable as a Club over time.

“It's always an emotive subject when a club decides to change something as important as its crest but part of our club's philosophy has always been about moving with the times and improving as we go,” says Chief Executive Mark Devlin.

“Myself, the Board, and the senior leadership team at the Club believe that's exactly what the change in the crest does. It's simple, it's iconic, and it immediately tells the world who we are without even the need for words.

“Like everything we do at Brentford, this isn't change for change's sake, there is always a reason behind it and that reason is to give the club a clearer and more recognisable crest that will help us grow off the field. We all recognise the old crest wasn't really fit for purpose in a digital age where impact has to be instant and that's part of the reason we've changed.

“This is not revolution, it's part of the Club's evolution. In the next few years, we will be taking huge strides with the move to a new stadium and the change of crest to a simpler, more striking image is part of that progress.”

Peter Gilham, Griffin Park Stadium Announcer for more than 40 years, adds: “I believe that the new crest shows off to good effect, without the complexity of our current one, both our heritage and tradition. We are known as The Bees and the new badge reflects exactly that. It allows for instant recognition, and is one that I believe supporters both young and old will take to."

Hall of Famer and incoming B Team Head Coach Kevin O’Connor says: "The current crest has been with me throughout my career at the Club so of course I'm a little bit sad to see it go. I understand that we need to adapt with the times and I think the new crest is really strong. It really catches your eye and says 'Brentford' a lot more instantly than our current one.

“I'm sure the players will be proud to wear it and I really think the fans will love it too.”

what do you think?

17
11
0
1
2
0
2
Total votes: 33

 

Comments (0)

There are no comments posted here yet

Leave your comments

Posting comment as a guest. Sign up or login to your account.
Attachments (0 / 3)
Share Your Location
Type the text presented in the image below

LATEST FOOTBALL KITS

Orlando Pirates 2018-19 Adidas Home Kit

Orlando Pirates 2018-19 Adidas Home Kit

Orlando Pirates today revealed their new adidas kit for the 2018/2019 season, showcasing a bold new look while retaining strong elements of classic…
Walsall 2018-19 Errea Third Kit

Walsall 2018-19 Errea Third Kit

Walsall revealed the Saddlers' new third kit for the 18/19 campaign. The grey and electric green strip is manufactured by Errea and sponsored by…
Northampton Town 2018-19 Nike Away Kit

Northampton Town 2018-19 Nike Away Kit

The new Northampton Town 18/19 away kit by Nike has been revealed. The new away shirt is made with Nike Dry fabric, designed to help you stay dry and…
Macclesfield Town 2018-19 Macron Away Kit

Macclesfield Town 2018-19 Macron Away Kit

Macclesfield Town revealed their new Macron away kit for the 18/19 season which is a black and grey design. Zaki Artistic Management's logo appears…
Macclesfield Town 2018-19 Macron Home Kit

Macclesfield Town 2018-19 Macron Home Kit

Macclesfield Town revealed their new Macron home kit for the 18/19 season. The home kit is a stylish two-toned blue shirt, together with traditional…
Watford 2018-19 Adidas Away Kit

Watford 2018-19 Adidas Away Kit

Watford's new Adidas away kit for the 18/19 season has been revealed. Adidas is dedicated to creating products in ways that minimise their…
Lincoln City 2018-19 Errea Away Kit

Lincoln City 2018-19 Errea Away Kit

Lincoln City have revealed the brand new away shirt for the 18/19 season, sponsored by APSS. The anthracite grey Errea shirt will be worn by the…
Rovers 2018-19 Macron Home and Away Kits

Bristol Rovers 2018-19 Macron Home and Away Kits

The new Bristol Rovers 18/19 kits have been launched for the upcoming season, with a modern twist on the club's traditional blue and white quarters…
Boca Juniors 18/19 Nike Away Kit

Boca Juniors 18/19 Nike Away Kit

This is the new Boca Juniors 18/19 away football shirt by Nike. Inspired by a seismometer, the away jersey features a navy stripe with Richter…
Boca Juniors 18/19 Nike Home Kit

Boca Juniors 18/19 Nike Home Kit

This is the new Boca Juniors 18/19 home football shirt by Nike. Classic blue and gold colours appear on the home kit, continuing the memorable design…
Club America 2018-19 Nike Home Kit

Club America 2018-19 Nike Home Kit

This is the new Club América 18/19 home football shirt by Nike. The new home kit will be used during the 2018–19 Liga MX season, which is the 72nd…
Club America 2018-19 Nike Away Kit

Club America 2018-19 Nike Away Kit

This is the new Club América 18/19 away football shirt by Nike. The new away kit will be used during the 2018–19 Liga MX season, which is the 72nd…
Bayern Munich 2018-19 Adidas Away Kit

Bayern Munich 2018-19 Adidas Away Kit

The new Bayern Munich home kit for the 18/19 campaign has been revealed. The embroidered FCB crest and the adidas label adorn the front of this ash…
Borussia Dortmund 2018-19 Puma Tournament Kit

Borussia Dortmund 2018-19 Puma Tournament Kit

The new Borussia Dortmund 18/19 Tournament jersey by Puma has been revealed. The BVB Tournament Shirt will be used during the Champions League and…
Hull City 2018-19 Umbro Away Kit

Hull City 2018-19 Umbro Away Kit

Hull City revealed the new away kit by Umbro for the 18/19 season. The dark and moody kit, which features amber on the neckline and cuffs synonymous…
Celtic 2018-19 New Balance Third Kit

Celtic 2018-19 New Balance Third Kit

Celtic’s new 18/19 New Balance away kit has been revealed. Engineered using innovative NB DRY technology, the 3rd Kit SS Jersey wicks moisture away…
Bolton Wanderers 2018-19 Macron Away Kit

Bolton Wanderers 2018-19 Macron Away Kit

Macron and Bolton Wanderers revealed the away kit that the team will wear over the course of the 18/19 season. The kit is fully black with a…
Chelsea 2018-19 Nike Away Kit

Chelsea 2018-19 Nike Away Kit

Nike and Chelsea launched the new away kit for the 18/19 season. The kit brings a return to a yellow colour scheme, made famous through regular…
Napoli 2018-19 Kappa Home Kit

Napoli 2018-19 Kappa Home Kit

In collaboration with SSC Napoli, Kappa’s research and development centre has designed a technical fabric with aggressive and striking imagery…
Norwich City 2018-19 Errea Away Kit

Norwich City 2018-19 Errea Away Kit

Norwich City FC revealed the brand-new Errea 18/19 away kit. The white shirt features modern stripes in the club colours, a nod towards the club's…