Brentford FC revealed their new crest for the 2017/18 season onwards.
Over the past 18 months they’ve been on a journey to better demonstrate who they are to the wider community, to try and make more of the unique aspects of Brentford FC.
As part of this process they have made the decision to evolve the club crest, in order to make it more recognisable, iconic, and practical to use. Given that the crest is such a key element to our identity, updating it is not a decision that was taken lightly.
During the past 18 months the club engaged with a wide range of fans and stakeholders within the Club about their crest and received a clear mandate to look at change. They then looked to the past for inspiration and modernised a range of historic designs.
The final crest design is loosely based on the crest used from 1972-75 and the 1960s Brentford Supporters Club badge. They believe it’s simple, clean bee design will help to become more recognisable as a Club over time.
“It's always an emotive subject when a club decides to change something as important as its crest but part of our club's philosophy has always been about moving with the times and improving as we go,” says Chief Executive Mark Devlin.