St. Pauli unveiled their new home and away kits for the 2007/2008 season. This year's home kit is brown and made by "do you football" the away kit is all white.
FC St. Pauli is a German football club based in the St. Pauli district of Hamburg. The football department is part of a larger sports club that also has Rugby, American football, baseball, bowling, chess, cycling, handball, skittles, softball and table tennis teams. While the footballers have enjoyed only modest success on the field, the club is widely recognized for its unique culture and has a large popular following as one of the country's "Kult" clubs. St. Pauli has secured promotion to the 2. Bundesliga for the 2007/08 Season.
The club began its existence in 1899 as a loose, informal group of football enthusiasts within the Hamburg-St. Pauli Turn-Verein 1862.
This group did not play its first match until 1907 against a similar side assembled out of the local Aegir swimming club.