The humble football shirt has evolved to become both big business and high fashion, with culture, politics and cutting-edge design all playing a part as a new London exhibition demonstrates.
The Ireland football team will end the World Cup qualifying campaign with a new kit sponsor after severing their 23-year association with Umbro.
American firm New Balance will take over the contract from August, with Martin O'Neill's side due to wear the new brand for the first time against Georgia on September 2.
From the start of next season Premier League clubs will wear shirts adorned with a new set of names and numbers. In a first change for 10 years to the names and numbers used in the Premier League, there will be five approved colourways: white with black details and black, navy, red, and yellow; all with white details.
The Premier League and Official Partner Sporting iD have worked closely to develop the modern and vibrant designs, featuring updated lettering which aligns with the Premier League's visual identity and includes the new logo introduced from this season.
For the third straight year, Planet Fútbol kicks off the MLS season with a unique uniform unveiling.
And this year, two new teams join the show and make an immediate impression. A handful of MLS outfits still struggle to establish their own identity, even after two decades.
As Chinese pre-season football recently kicked back into action, Simon Chadwick was involved in a Twitter exchange involving several people based in China. The essence of the conversation was that China does not understand sponsorship (particularly football shirt sponsorship).
As the United States prompted and sustained 20th century sports sponsorship, in turn exporting its practices to the rest of the world, China was closed to its effects. But now things are changing, as sponsorship also becomes an integral part of the Chinese sports landscape.