Trailers from the new documentary for ITV which charts the stratospheric rise and fall of football replica kit pioneers Admiral, from its beginnings as a maker of nuns' knickers to its role in kick-starting a new multi-billion pound sportswear industry with their brand new strips.
To commemorate their 10th anniversary classicfootballshirts.co.uk decided to look back through their history and share with you the story of Classic Football Shirts and the website in these 3 video's.
We start at the very beginning as Matt & Doug relive the early days of the business when the website was founded and run from a student house in Withington, Manchester.
This "A Lover’s Guide to Football Shirts" book offers a detailed insight into historical and cultural aspects of football shirts. Also included within the book, are chapters on music, Politics and Advertising. The perfect book for the clued up football shirt fan.
Rangers fans will not be able to purchase the new replica kit that Mark Warburton’s side will wear during their Premiership title challenge next term.
The long-running feud between the Ibrox board and Sports Direct chief Mike Ashley took another twist four weeks ago when the merchandise deals with Rangers Retail Limited were effectively ripped up as Rangers served notice terminating the Intellectual Property licence and rights agreement with immediate effect. It means that items featuring registered trademarks – including the famous Rangers badge – are unable to be sold once the current stock has been shifted.
Although most may regard Adidas as simply a sportswear and equipment conglomerate the truth is that Adidas, through its various iterations, was the architect of modern sports marketing. It was founder Adi Dassler that first paid sizeable amounts of money to athletes to wear Adidas footwear.
It was Dassler’s son Horst, who first envisioned the marrying the worldwide broadcasting of major sports events with the promotion of Adidas and other global companies products. Horst Dassler was the dark wizard who planned and schemed with João de Havelange (FIFA), Primo Nebiolo (IAAF) and Juan Antonio Samaranch (IOC) to turn sports into a multi-billion dollar billboard for business.
Football kit manufacturer Puma is investigating why the shirts of at least four Swiss players got ripped in Sunday's goalless draw against France at Euro 2016. The game, which saw Switzerland join France into the knockout phase, was not unduly rough or dirty, yet three times in the first half Swiss players had to go to the sidelines to swap their torn tops.
"Seeing our shirts being ripped in a match last night was the first time we have experienced such an issue. Five PUMA teams have played 10 games in this tournament without such problems," the German manufacturer said in a statement.
Ever wondered what football strips would look like after a fashion makeover? Well wonder no longer.
To celebrate the start of the The 2016 UEFA European Championship this weekend, Lyst teamed up with graphic designer and illustrator Angelo Trofa to create a series of fantasy fashion football strips. From an English kit 'sponsored' by Alexander McQueen to a Spanish strip which borrows signatures from Loewe, here London-based Trofa creates concept designs which explore a team’s visual and cultural identity.
The auction of Pelé’s personal collection became most lucrative sale of football memorabilia in history with the 2000 items totalling £3.6m including premium with 100% of the lots sold.
The vast collection of medals, trophies, awards, novelty items and personal property (there were even 15 of his old passports, one of which made £6000) was consigned by the three-time World Cup winner himself and had never been auctioned before. At the sale itself, the auctioneers reported bidding from around the globe as the event posted a string of exceptional prices. A top price of £320,000 came for a special replica of the Jules Rimet Trophy which was made for Pelé after the 1970 World Cup.
A battle between Adidas and Nike for dominance of the global football gear market is driving a steep rise in sponsorship payments to elite clubs - and cutting into the two manufacturers' profits.
Shirt deal inflation is reinforcing the advantage of about a dozen clubs with a global fan base - among them Barcelona and Real Madrid, the two Manchester clubs and Paris Saint Germain. These same clubs benefit from bigger revenues from broadcast rights, helping them pay for the best players.