Read Article

For Adidas, Nike isn´t the only problem in the U.S. Now the German brand is falling behind challenger Under Armour as well. Adidas for the first time has dropped to the No. 3 spot among sportswear brands in the U.S. So far this year, its combined sales of athletic footwear and apparel have fallen 23% from a year earlier to $1.1 billion, according to data from Sterne Agee and SportScanInfo. That trails Under Armour Inc., whose sales are up 20% over the same period to $1.2 billion.

readmore-iconRead more

Read Article

It´s George Best´s final gift to the people of Northern Ireland. A treasure trove of the legendary Belfast man´s football memorabilia is with his family after being held in a London bank vault for more than a decade.

These are the first photographs of keepsakes that were of sentimental value to the sportsman, including his first pair of football boots, given to him by his parents Anne and Dickie.

Read more...


Adidas-sponsored Germany beat Adidas-sponsored Argentina in the 2014 World Cup final. But is this domination in the sport´s showpiece event a true reflection of what´s going on in the football kit market?
 
The simple answer, if you look at Europe´s five big leagues - Germany´s Bundesliga, Spain´s La Liga, France´s Ligue 1, England´s Premier League and Italy´s Serie A - is a clear no. On the face of it Nike seems to be winning the battle - but only just.

Read more...

 


Football fans are being asked to get their kit off... and donate it to charity. The National Football Museum have launched an ‘amnesty’ urging supporters to dig into their wardrobes to find their old, unloved football shirts. Bosses say even old, worn out, ill-fitting strips can bring joy to homeless children across the world.
 
They have pledged to collect shirts on behalf of the Street Child World Cup, who will the distribute them in 19 countries.

Read more...

 


Nottingham Forest have sealed a seven-figure shirt sponsorship deal for the 2014-15 season. Fawaz Refrigeration and Air-Conditioning have become the club’s shirt sponsors for the second successive season after the two parties agreed a new one-year deal.
 
The club confirmed that the shirt sponsorship deal, which will last for this season, is worth in excess of £1m.

Read more...


Joe Mercer is remembered in a display at the National Football Museum. Among the artefacts loaned by Mercer’s family are a commemorative silver salver presented in 1974 by the FA; his FWA Footballer of the Year award 1950; an England shirt from 1938; his Arsenal shirt worn during 1951-52 season; the 1950 FA Cup Final shirt worn when he captained Arsenal to a 2-0 victory over Liverpool; the match ball from the same game (1950) and even the metal plate and screws inserted into his leg after a bad break in 1954!

Read more...


The Gibraltar Football Association (GFA) has warned of counterfeit football shirts being sold as proud locals celebrate the successes of UEFA’s newest member team. The GFA said that it has seen fake shirts carrying a version of the Gibraltar FA logo as well as one of Admiral Sportswear, the official kit supplier.

Read more...


Who is football´s top sport brand? Figures show the rivalry between Nike and adidas is once again reshaping the commercial landscape of European football.
 
With the release of Repucom and PR Marketing’s latest Kit Supplier Report, figures show the rivalry between Nike and adidas is once again reshaping the commercial landscape of European football. Shirt sales in Europe continue to be big business for kit suppliers. Approximately, 13 million shirts were sold by the 98 clubs of the top five European football leagues last season (2013/14), up over 14% on the 2011/12 season two years prior.

Read more...

 


The Brazilian Football Confederation (CBF) has signed a five-year sponsorship deal with US automotive giant Chevrolet.

Chevrolet replaces German car manufacturer Volkswagen as a CBF sponsor, and is being given the same ´master´ designation as Itaú, Vivo, Guaraná Antárctica and Sadia - all a rung below Nike in the CBF´s sponsorship hierarchy.

Chevrolet´s logo will be placed on the Brazilian national team shorts, as well as on coats and team buses.

Read more...


Brisbane Roar Football Club has announced iconic football kit manufacturer Umbro as the club’s apparel partner for the next four Hyundai A-League seasons.
 
In addition to providing playing and training kit for Brisbane Roar’s Hyundai A-League, Westfield W-League and Foxtel National Youth League teams, the Umbro partnership will leverage the retail strength of Rebel and Amart Sports to manage the club’s game day merchandise and provide an expanded online experience.

Read more...

LATEST FOOTBALL KITS

China 2018 Nike Home Kit

China 2018 Nike Home Kit

With a red chest and yellow sleeves, the China 2018 home shirt colors represent prosperity and blessings. On the chest is the iconic federation crest…
Deportivo de La Coruña 2018-19 Macron Third Shirt

Deportivo de La Coruña 2018-19 Macron Third Shirt

Macron and Deportivo de La Coruña have presented the new white third shirt with a diagonal blue band across the front where the words of the Galician…
Senegal 2018 World Cup Puma Home Shirt

Senegal 2018 World Cup Puma Home Shirt

This is the new Senegal 2018 home football shirt by Puma. The white and pepper green home kit will be used during the 2018 World Cup in Russia. Buy…
Senegal 2018 World Cup Puma Away Shirt

Senegal 2018 World Cup Puma Away Shirt

This is the new Senegal 2018 away football shirt by Puma. The pepper green and white away kit will be used during the 2018 World Cup in Russia. Buy…
Galatasaray 2018-19 Nike Home Kit

Galatasaray 2018-19 Nike Home Kit

This is the new Galatasaray 2018 home football shirt by Nike. The new home kit will be worn during the 2018–19 Süper Lig, which is the 61st season of…
New Zealand 2018 Nike Home Kit

New Zealand 2018 Nike Home Kit

This is the New Zealand 2018 home football shirt by Nike. In Māori legend, New Zealand’s endemic silver fern represents strength, resistance and…
Barcelona 2018-19 Nike Home Kit

Barcelona 2018-19 Nike Home Kit

This is the new FC Barcelona 18/19 home football shirt by Nike. The new Barcelona home kit, designed for the 2018-19 season, is inspired by Camp…
Rotherham United 2018-19 Puma Home Kit

Rotherham United 2018-19 Puma Home Kit

Rotherham United revealed their brand new 2018/19 home kit, manufactured by Puma Teamwear. The Millers will once again retain their traditional home…
Finland 2018 Nike Home Kit

Finland 2018 Nike Home Kit

This is the new Finland 2018 home football shirt by Nike. For 2018, the Finnish national team will wear a home kit dubbed Lethal Winter — white from…
Finland 2018 Nike Away Kit

Finland 2018 Nike Away Kit

This is the new Finland 2018 away football shirt by Nike. For 2018, the Finnish national team will wear an away shirt in deep royal blue with an…
Netherlands 2018 Nike Away Kit

Netherlands 2018 Nike Away Kit

A polarized blue Netherlands 2018 away shirt pays homage to the team’s classic 1988 kit, while a deep royal blue geometric pattern celebrates “Total…
Slovakia 2018 Nike Home Kit

Slovakia 2018 Nike Home Kit

This is the new Slovakia 2018 home football shirt by Nike. The stylish zig-zag design on the shoulders and sleeves of Slovakia’s 2018 national team…

Miami FC 2018 Macron Away Kit

Macron and Miami FC have unveiled the new away kit that the team will wear in their 2018 US Open Cup matches. The away shirt is royal blue with…
Miami FC 2018 Macron Home Kit

Miami FC 2018 Macron Home Kit

Macron and Miami FC have unveiled the new home kit that the team will wear in their 2018 US Open Cup matches. The home kit, in it’s now traditional…
Dundee United 2018/19 Nike Home Kit

Dundee United 2018/19 Nike Home Kit

Nike and Just Sport Pro have officially revealed the 2018/19 Dundee United home kit. The kit features traditional black shorts and bespoke socks for…
St. Pauli 2018-19 Under Armour Home Kit

St. Pauli 2018-19 Under Armour Home Kit

The new St. Pauli home shirt for the 2018/19 is being unveiled in the US. The innovative design is a reference to the past and catches the eye with a…
Canada 2018 Umbro Home Shirt

Canada 2018 Umbro Home Shirt

Canada Soccer and Umbro have proudly unveiled their new 2018 home shirt for Canada Soccer's National Teams. Presented with the powerful words drawn…
Inter Milan 2018-19 Nike Home Kit

Inter Milan 2018-19 Nike Home Kit

The 2018-19 season marks the 20th year of partnership between FC Internazionale Milano and Nike. To celebrate, the new Inter Milan 18/19 home kit…
Denmark 2018 World Cup Hummel Away Kit

Denmark 2018 World Cup Hummel Away Kit

The new Denmark 2018 away shirt design takes its inspiration from the Danish Life Guards that guard over the royal house and the Danish nation. On…
Denmark 2018 World Cup Hummel Home Kit

Denmark 2018 World Cup Hummel Home Kit

The new Denmark national team jersey for 2018 was inspired by the uniform worn by the Danish Life Guards. The cross-lacing from the uniform tunic is…