Adidas-sponsored Germany beat Adidas-sponsored Argentina in the 2014 World Cup final. But is this domination in the sport´s showpiece event a true reflection of what´s going on in the football kit market?
 
The simple answer, if you look at Europe´s five big leagues - Germany´s Bundesliga, Spain´s La Liga, France´s Ligue 1, England´s Premier League and Italy´s Serie A - is a clear no. On the face of it Nike seems to be winning the battle - but only just.

Read more...

 


Football fans are being asked to get their kit off... and donate it to charity. The National Football Museum have launched an ‘amnesty’ urging supporters to dig into their wardrobes to find their old, unloved football shirts. Bosses say even old, worn out, ill-fitting strips can bring joy to homeless children across the world.
 
They have pledged to collect shirts on behalf of the Street Child World Cup, who will the distribute them in 19 countries.

Read more...

 


Nottingham Forest have sealed a seven-figure shirt sponsorship deal for the 2014-15 season. Fawaz Refrigeration and Air-Conditioning have become the club’s shirt sponsors for the second successive season after the two parties agreed a new one-year deal.
 
The club confirmed that the shirt sponsorship deal, which will last for this season, is worth in excess of £1m.

Read more...


Joe Mercer is remembered in a display at the National Football Museum. Among the artefacts loaned by Mercer’s family are a commemorative silver salver presented in 1974 by the FA; his FWA Footballer of the Year award 1950; an England shirt from 1938; his Arsenal shirt worn during 1951-52 season; the 1950 FA Cup Final shirt worn when he captained Arsenal to a 2-0 victory over Liverpool; the match ball from the same game (1950) and even the metal plate and screws inserted into his leg after a bad break in 1954!

Read more...


The Gibraltar Football Association (GFA) has warned of counterfeit football shirts being sold as proud locals celebrate the successes of UEFA’s newest member team. The GFA said that it has seen fake shirts carrying a version of the Gibraltar FA logo as well as one of Admiral Sportswear, the official kit supplier.

Read more...


Who is football´s top sport brand? Figures show the rivalry between Nike and adidas is once again reshaping the commercial landscape of European football.
 
With the release of Repucom and PR Marketing’s latest Kit Supplier Report, figures show the rivalry between Nike and adidas is once again reshaping the commercial landscape of European football. Shirt sales in Europe continue to be big business for kit suppliers. Approximately, 13 million shirts were sold by the 98 clubs of the top five European football leagues last season (2013/14), up over 14% on the 2011/12 season two years prior.

Read more...

 


The Brazilian Football Confederation (CBF) has signed a five-year sponsorship deal with US automotive giant Chevrolet.

Chevrolet replaces German car manufacturer Volkswagen as a CBF sponsor, and is being given the same ´master´ designation as Itaú, Vivo, Guaraná Antárctica and Sadia - all a rung below Nike in the CBF´s sponsorship hierarchy.

Chevrolet´s logo will be placed on the Brazilian national team shorts, as well as on coats and team buses.

Read more...


Brisbane Roar Football Club has announced iconic football kit manufacturer Umbro as the club’s apparel partner for the next four Hyundai A-League seasons.
 
In addition to providing playing and training kit for Brisbane Roar’s Hyundai A-League, Westfield W-League and Foxtel National Youth League teams, the Umbro partnership will leverage the retail strength of Rebel and Amart Sports to manage the club’s game day merchandise and provide an expanded online experience.

Read more...


Optimal Payments PLC, a leading global online payments provider, has become the official sponsor of Crystal Palace Football Club for the 2014/15 and 2015/16 seasons.
 
Optimal Payments will use the platform to raise the global awareness of its award-winning NETELLER service and Net+ Card stored-value offering, which will be displayed on the front of the team’s shirts from the start of the 2014/15 Premier League season.

Read more...

Read Article

Leyton Orient are delighted to announce that online bookmakers 666Bet will be the new shirt sponsor for the 2014-15 campaign.

The record sponsorship deal for the Club will see the 666Bet company logo printed on the front of the home and away shirts from the first game of the season.

Read more...

LATEST 17/18 KITS

Brondby IF 2018 Hummel Third Kit

Brondby IF 2018 Hummel Third Kit

This is the new Brondby IF 2018 third football kit by Hummel. The shirt is cyan blue with the crest, logos and diagonal stripes in neon. It was…
Racing Club 2018 Kappa Home Shirt

Racing Club 2018 Kappa Home Shirt

This is the new Racing Club de Avellaneda 2018 home football shirt by Kappa. The new home kit will be used during several tournaments in 2018.
Houston Dynamo 2018 Adidas Away Kit

Houston Dynamo 2018 Adidas Away Kit

Retro and modern at the same time, the Houston Dynamo 2018 away jersey by Adidas features a black base that shifts away from the traditional orange…
Ulsan Hyundai 2018 Hummel Away Kit

Ulsan Hyundai 2018 Hummel Away Kit

This is the new Ulsan Hyundai FC 2018 away kit by Hummel. The new away kit will be used during the 2018 K League 1, which will be the 36th season of…
Ulsan Hyundai 2018 Hummel Home Kit

Ulsan Hyundai 2018 Hummel Home Kit

This is the new Ulsan Hyundai FC 2018 home kit by Hummel. The new home kit will be used during the 2018 K League 1, which will be the 36th season of…
Dundalk FC 2018 CX+ Sport Away Kit

Dundalk FC 2018 CX+ Sport Away Kit

Dundalk FC has unveiled its new away kit for the 2018 SSE Airtricity League season. The new black and grey strip, adorned by the logo of the Club’s…
Daegu FC 2018 The Hump Football Kits

Daegu FC 2018 The Hump Football Kits

These are the new Daegu FC 2018 home (blue), away (navy) and third (white) kit designs by The Hump. The new kits will be used during the 2018 K…
Incheon United 2018 Hummel Away Kit

Incheon United 2018 Hummel Away Kit

This is the new Incheon United 2018 away kit by Hummel. The new away kit will be used during the 2018 K League 1, which will be the 36th season of…
Incheon United 2018 Hummel Home Kit

Incheon United 2018 Hummel Home Kit

This is the new Incheon United 2018 home kit by Hummel. The new home kit will be used during the 2018 K League 1, which will be the 36th season of…
Jeonnam Dragons 2018 Joma Home and Away Kits

Jeonnam Dragons 2018 Joma Home and Away Kits

These are the new Jeonnam Dragons 2018 home and away kits by Joma. The new kits will be used during the 2018 K League 1, which will be the 36th…
Asan Mugunghwa 2018 Mizuno Home and Away Kits

Asan Mugunghwa 2018 Mizuno Home and Away Kits

These are the new Asan Mugunghwa FC 2018 home and away kits by Mizuno. The new kits will be used during the 2018 K League 2, which will be the sixth…
Toronto FC 2018 Adidas Away Kit

Toronto FC 2018 Adidas Away Kit

The new Toronto FC away kit by Adidas is out, complete with a star above the crest honouring last year's MLS Cup triumph. The Reds are going with a…
Limerick 2018 Umbro Home Kit

Limerick 2018 Umbro Home Kit

This is the new Limerick FC home football shirt by Umbro. Limerick will be wearing the new home kit during the 2018 League of Ireland Premier…
Waterford 2018 Umbro Home Kit

Waterford 2018 Umbro Home Kit

Waterford revealed the new home shirt by Umbro for the 2018 season. Waterford FC will be wearing the new home kit in the 2018 League of Ireland…
Atlanta United 2018 Adidas Away Kit

Atlanta United 2018 Adidas Away Kit

Atlanta United have unveiled their new away kit for the 2018 season by Adidas, and its crest and other logos offer a peachy new splash of colour.…
River Plate 2018 Adidas Third Kit

River Plate 2018 Adidas Third Kit

River Plate and adidas Argentina revealed the club's new third shirt. This shirt is inspired by all the colours of the Estadio Monumental, packed…
Guangzhou R&F 2018/19 Nike Home Kit

Guangzhou R&F 2018/19 Nike Home Kit

This is the new Guangzhou R&F F.C. 2018/19 home football shirt by Nike. The new home kit will be used during the 2018 Ping An Chinese Football…
Jiangsu Suning 2018/19 Nike Home Kit

Jiangsu Suning 2018/19 Nike Home Kit

This is the new Jiangsu Suning F.C. 2018/19 home football shirt by Nike. The new home kit will be used during the 2018 Ping An Chinese Football…
Hebei China Fortune 2018/19 Nike Home Kit

Hebei China Fortune 2018/19 Nike Home Kit

This is the new Hebei China Fortune F.C. 2018/19 home football shirt by Nike. The new home kit will be used during the 2018 Ping An Chinese Football…
Shandong Luneng 2018/19 Nike Home Kit

Shandong Luneng 2018/19 Nike Home Kit

This is the new Shandong Luneng Taishan F.C. 2018/19 home football shirt by Nike. The new home kit will be used during the 2018 Ping An Chinese…