Birmingham City FC have unveiled their new principal commercial partner and shirt sponsor for the next two seasons. Blues have teamed up with payment app company Zapaygo in a deal which sees the Staffordshire firm’s brand adorn all the club’s playing and replica kits for 2014/15 and 2015/16.
 
Fans will also benefit from exclusive offers and competitions. The previous agreement with charity Help Harry Help Others to carry its logo on academy team kits has ended but the charity is expected to be involved with the club going forward.
 
The Zapaygo app is a lifestyle payment app which enables users to pre-order products from smart phones and tablets.

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As an elite footballer, would you pay to swap your jersey with a fellow player — say, Lionel Messi? That’s the question Iran’s footballers have been pondering before boarding the plane to Brazil. Befuddled yet?
 
Ali Kaffashian, the president of the Iranian Football Federation, who has been on a cost-cutting spree, created a firestorm when he spoke of players being economical with their kits. “We are not giving the players a shirt for every game,” Kaffashian said. “The players have to be economical with the shirts.”

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In the 1980s an England fan´s World Cup wardrobe would be a replica shirt or a flag around the shoulders, but after the controversy of Nike´s £90 team kit it can now be revealed that there are almost 100 pieces of branded clothing available for the 2014 tournament.
 
A raft of expensive England merchandise has gone on sale around the world ahead of the World Cup next week, including 78 pieces of clothing that would cost a family of diehard supporters more than £3,200 to collect.

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Last week, Plymouth Argyle announced an new partnership with LTC Powered Access, whose company logo will adorn the front of their shirts for the next two seasons.
 
LTC, a proud Plymouth-based company, understand that wearing the replica strip means a lot to the Green Army, and therefore are asking supporters to assist in the production of next year´s home kit, to make it a jersey to be proud of.
 
If you head to the LTC Powered Access website, you will discover a poll asking you to select between two design options: one incorporates LTC Powered Access´ existing logo in company colours, while another adapts it to shades of green and white.

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Sunderland AFC and BFS Group are delighted to announce that the club’s principal partnership with Bidvest is to continue as the Black Cats look forward to their eighth consecutive year of top flight football.
 
The Bidvest logo will continue to be proudly sported on Sunderland’s home and away kits for the new season, which are set to be unveiled to fans in the coming weeks.

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QPR announces shirt sponsorship extension with airline AirAsia. The AirAsia brand will once again take centre stage next season, following confirmation of a new shirt sponsorship deal between QPR and the multi award-winning low-cost airline.
 
The new one-year deal, which will commence from the start of the 2014/15 Premier League season, will see the AirAsia logo displayed on the front of the R’s home, away and third strips for the entire campaign.
 
The club has worked closely with AirAsia over the past three seasons and this latest announcement will serve to strengthen the relationship that exists between the two brands.

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Roman Abramovich´s company, Truphone, is officially Vitesse´s new shirt sponsor. Truphone is a London-based mobile telecommunications company, and in February 2013, Abramovich purchased a 23.3% stake for £70m.
 
We went into considerable detail last month on how the sponsorship deal affects the relationship between Chelsea and Vitesse, and it´s worth reposting excerpts now that the deal is official. T
 
he deal replaces the similarly named Youfone as Vitesse´s shirt sponsor. Vitesse went without a shirt sponsor for much of this season and picked up Youfone for the second half of the season.

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Raith Rovers have said they are “delighted” to announce a shirt sponsor deal with the crime author and lifelong fan Val McDermid. The front of Rovers’ shirt will be printed with her website, valmcdermid.com, for the 2014-15 season in the SPFL Championship.
 
This is not the first time in recent memory that a writer has sponsored a lower-league club, with the award-winning author John Green, who is also known for his YouTube videos, putting up his own money into AFC Wimbledon in January.

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The overall retail and leisure sector in the UK will not get the boost that it anticipated from the World Cup as Britons, rather uncharacteristically, are less enthusiastic about the upcoming tournament, according to a new report.
 
Online marketing firm Webloyalty says that the forecasted average spend among football fans on World Cup merchandise is, on average, £16 ($27, €20) a head as 78% of England fans don´t plan to buy the national squad´s replica shirt.
 
The population almost unanimously thinks that the shirt is too pricey after it sparked fury when manufacturers Nike retailed it at £90. Regardless, over three-quarters say they would not buy the shirt no matter the price.

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Replica football shirt manufacturers The Old Fashioned Football Shirt Company (TOFFS) have secured funding to support continued growth of the business.
 
The Team Valley-based business, which employs 22 and has a turnover of £1 million, is now looking to expand its overseas reach following funding from Barclays.
 
TOFFS was established in 1990 and manufactures replica and specialist promotions football shirts.

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