Birmingham City FC have unveiled their new principal commercial partner and shirt sponsor for the next two seasons. Blues have teamed up with payment app company Zapaygo in a deal which sees the Staffordshire firm’s brand adorn all the club’s playing and replica kits for 2014/15 and 2015/16.
Fans will also benefit from exclusive offers and competitions. The previous agreement with charity Help Harry Help Others to carry its logo on academy team kits has ended but the charity is expected to be involved with the club going forward.
The Zapaygo app is a lifestyle payment app which enables users to pre-order products from smart phones and tablets.