Three leading European football leagues will turn (RED) this weekend as Nike introduces a special edition ball in the leagues' home fixtures to raise awareness of the (NIKE) RED 'Lace Up. Save Lives' partnership.
In a unified show of support for the global initiative, England's Barclays Premier League, Spain's La Liga BBVA and Italy's Serie A TIM will use a special (NIKE)RED ball at all home games over the weekend of March 13th and 14th.
The Nike and (RED) partnership invites people to 'Lace Up. Save Lives' by purchasing a pair of (NIKE)RED laces. One hundred percent of the profits from (NIKE)RED laces is split equally between The Global Fund to Fight AIDS, Tuberculosis and Malaria, which funds AIDS programs that provide medicine, treatment and services for those living with HIV, and football-based community initiatives that deliver education and understanding around HIV/AIDS prevention.