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Comms Direct, Cardiff City's shirt sponsor was offered an incredible half-a-million pound deal to give up their advertising rights for the FA Cup final.

But executives at CommsDirect declined the offer from an Asian-based online gambling venture in favour of taking advantage of a "once in a century" opportunity to have global television exposure when Cardiff play Portsmouth at Wembley. CommsDirect, which has its headquarters in Cardiff, is one of Europe’s leading third-generation mobile phone contract reselling businesses.

It employs 400 people at its Cardiff and Swansea call centres and sells a new phone every 40 seconds.

Days after Cardiff’s FA semi-final victory over Barnsley on April 6, the company was approached by an intermediary representing an online gambling venture based in the Far East. The broker offered £500,000 to have its clients’ name emblazoned on Cardiff City’s black strip for the FA Cup instead of CommsDirect.

Football fans in more than 200 countries, generating a global audience of more than 500 million, will view tomorrow’s match.

Matt Burge, managing director of CommsDirect, said: "On the Wednesday after Cardiff’s FA semi-final win at Wembley we were contacted by a sports marketing agency representing an undisclosed online gambling business based in Asia.

"The offer of £500,000 was tempting, but after discussing it with our board and then with Cardiff City we decided to reject it.  

freiburg-08-09-home-jako-shirt.jpg 

SC Freiburg Unveiled their new home shirt for the 2008-09 season made by Jako. The club traces its origins to a pair of clubs founded in 1904: Freiburger Fußballverein 04 was organized in March of that year; FC Schwalbe Freiburg just two months later.

Both clubs underwent name changes, with Schwalbe becoming FC Mars in 1905, Mars becoming Union Freiburg in 1906, and FV 04 Freiburg becoming Sportverein Freiburg 04 in 1909. Three years later, SV and Union formed Sportclub Freiburg, at the same time incorporating the griffin head seen in their crest from a mintmark used by the city.

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This is the new Birmingham City Home kit for the 08-09 season made by Umbro. After Birmingham City unveiled their new away "penguin" shirt, they go for a blue home shirt with some white details for the 2008/2009 season.

For the 2007–08 season Birmingham used the "penguin" design on the home shirt in a more traditional, darker shade of royal blue, with white shorts and blue socks. Next season's strip is again manufactured by Umbro and carries the name of the same sponsors, F&C Investments.

Borrussia Dortmund 2008/2009 away Nike kit trikot 

Borrussia Dortmund and Nike act like rabbits these days when it comes to producing kits..This time they produced a new away kit for the 2008-2009 season after all those home kits recently.

The shorts are all yellow with the BVB logo on the right thigh. However, BVB can also play in all black as there is also a set of Black shorts. The jersey is made from the Nike Dri-Fit system using innovative and highly functional materials which help the players reach their full potential even under different conditions.

Nike Dri-Fit transports perspiration through the jersey material away from the body where it can evaporate, keeping the skin fresh and cool. Additional mesh inlays on the sides and on the back also support the fast relief from perspiration.

This is a leaked picture of the New Portsmouth Home shirt for the 08/09 season made by Canterbury

This is a leaked picture of the New Portsmouth Home shirt for the 08/09 season made by Canterbury. Bigger picture here

Canterbury has certainly turned heads in the football world in gaining the sponsorship of a side in the premiership this season, not least because of its status as virtually unknown in the sport 12 months ago, but also for bringing what has been billed as the most cutting-edge and forward thinking kits. The 2008-2009 away kit has already been officially unveiled. You'll see it here and info on the new crest here

Colchester United unveiled the new Puma kit designs for the 2008-2009 season.

Colchester United unveiled the new Puma kit designs for the 2008-2009 season. The U's Yellow Army will be back in action in 2008/9 as the club have announced they will be reverting to the popular away kit colour next season.

Following their link up with Puma for the next four seasons, the U's have redesigned their kits for the new era at the Community Stadium and yellow is to be the choice of colour for the club's away days next season. Yellow was of course the colour worn by the U's when they were last in League One, as they gained promotion at Yeovil in May 2006.

 Colchester United will be pushing for promotion in style next season, after signing a four year deal with Puma.

Colchester United will be pushing for promotion in style next season, after signing a four year deal with Puma. The Technical Kit Partnership will see Puma supply the U's match, training and youth team kit as the U's look for an instant return to the Championship as they embark on a new chapter at the new Community Stadium.

Richard Callaway, Head of Sport for Puma UK, told the official website: "This is an exciting opportunity for us and will provide great exposure for Puma in and around Essex.

"We are delighted to be the Technical Kit Sponsor for Colchester United and are looking forward to working with the club and its fans over the next four seasons.

"With great kit and excellent service, we're sure our partnership will be a successful one."

Genesis Group International Ltd is the Exclusive Licensee for Puma Teamsports (UK and Ireland). and John Howarth, Genesis Sales Director added: "We're delighted to announce the PumaTechnical Kit Partnership with Colchester United. "The sponsorship marks an exciting time ahead for everyone at the U's especially with the new stadium opening for next season.

This is the new Real Madrid home kit for the 08/09 season

This is the new Real Madrid home kit for the 08/09 season. Leaked pictures of the home and away adidas shirts are on the web for a while now, But Real Madrid will unveil next season's kit during their title celebration ceremony at the Santiago Bernabéu on 18 May.

The new home kit includes a collared shirt with black trim, while the away shirt is a cobalt blue with white trim. Both include adidas' revolutionary ClimaCool® with flow mapping technology which enhances player performance by keeping the body at optimal temperature.

The kit has been anatomically designed in order to optimize the fit and comfort of each player and includes 3-D engineered patterns allowing ultimate player performance through increased ventilation and moisture management.

Southampton fc new Umbro home kit for the 08/09 season.

Southampton fc have revealed their new home kit for the 08/09 season. The kit is the first manufactured by Umbro as part of the clubs exciting new five-year agreement whereby Umbro become the official kit supplier to the Club. The new strip will be available to buy in the stadium Megastore, WestQuay and in Sanders Sports in Newport IOW from 9am on Friday 13th June. For all those fans who want to get their kit on the day of launch it can be pre ordered now. Fans are advised that there is a slight variation on sizes when compared to previous kits. Details of Umbro sizing can be found at the online store.

With the player transfer window now open, fans are also reminded that if they choose to have a current players name and number printed on their shirt, the club will not replace shirts if that player should leave the club or change squad number. Details of the launch of the new training ranges and away kit will be announced shortly.

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