Ajax and Adidas have reached an understanding about a renewed partnership. The new contract will go into effect starting July 1st 2019 and will end on June 30th 2025. The six additional contract years reportedly have a value of around 50 million euros.

Ajax and adidas are partners since the 2000-2001 season and adidas is official main sponsor since July 1st 2009.

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Aston Villa announced the renewal and extension of their relationship with Kindred Group which will see 32Red become the club’s new Principal Partner and Unibet continuing as an Official Partner.

32Red  will have their company logo feature on the club’s new home and away shirts, and the Unibet logo, which appeared on last season’s shirts, will now feature across all first-team trainingwear.

Wolves have announced a two-year sponsorship deal with W88, which will see the global online gaming leader feature on the front of the club’s 2018/19 Premier League shirt.

W88 will also be prominent on Wolves' full range of training wear, which will be released alongside the new home kit later this month.

Derby County announced that 32Red will be the club’s new principal shirt sponsor for the 2018/19 campaign.

The 32Red logo will be place on the front of all of Derby’s first-team Umbro kits for the forthcoming season, as well as all adult replica shirts.

Liverpool Football Club announced a new four-year, £160 million sponsorship deal with Standard Chartered Bank

The renewal of the deal will see the club’s relationship with the bank extend to the end of the 2022-23 season. The partnership began in 2010, making it the second-longest sponsorship deal in Reds history.

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Ipswich Town and adidas announced a new deal which will see Blues continue to wear the three stripes of the German global sportswear giant for the next four seasons, starting from July 1, 2018.

Town signed a technical kit supply deal with partner adidas in 2014, with both parties keen to extend this partnership as this deal entered its last season.

West Bromwich Albion F.C. announced the launch of a new kit deal with Puma, one of the world’s leading sports brands.

Puma will become the Club’s new Technical Partner and the official supplier of all playing and training kit.

After two years apart, Macron and Millwall FC are once again partners with a four-year agreement that will see the provision of kit and technical wear for players and staff.

The club has agreed a with the Italian sportswear company, who will manufacture Millwall's home, away and third kits, training wear and more until the end of the 2021/22 season.

Leicester City Football Club announced a new multi-year partnership with global sportswear giant adidas.

The agreement will see adidas – one of the world’s most famous sporting brands – become the Foxes’ Official Technical Kit Partner from 1 June, 2018.

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