Nike has just announced the renewal of its collaboration agreement with the current Spanish league champions, Atlético de Madrid, until 2026. The agreement, which started in 2001, will be valid at least until 2026, thus cementing a 25-year relationship.
Adidas announced a long-term partnership with the Royal Belgian Football Association. The deal commences on September 1st 2014 and will see Belgium wearing adidas kits during the qualifications for UEFA EURO 2016.
English football giants Manchester United have announced a ten-year football kit manufacturing deal with German provider adidas.
The deal - officially billed under the umbrella title of "global technical sponsorship and dual branding licensing" - will be worth a guaranteed £750 million, equating to £75 million a season, and may even go on to dwarf those advertised figures via additional avenues.
FC Barcelona and Beko announced the signing of a new agreement which will see the global home appliance group become the Club’s worldwide sponsorship partner for the next four years.
The deal will see Beko’s new logo featured on the sleeve of the new team jersey and training kit. Beko will become the first commercial brand to benefit from a permanent presence on the official team jersey’s sleeve.
Effective from July 1, 2014, adidas will become the official kit partner of Valencia CF.
In addition to producing the playing and training kit for all Valencia CF teams, adidas will be partnering with the club on wide-ranging retail and distribution platforms, including a state of the art megastore in downtown Valencia.
Adidas and Valencia CF will work together to bring further innovation into the sports brand's performance apparel range and as well into technology immersion in the sport. This new commercial partnership represents the biggest deal in its category in Valencia's history.