Southampton Football Club announced a multi-year partnership with Under Armour.

As of July 1st 2016, the club will enter a seven-year partnership that will see Under Armour provide game-changing technologies and product innovations to aid the club’s on-pitch development.

The Money Shop, a provider of consumer finance is to become the new main club sponsor of Wolverhampton Wanderers Football Club (Wolves) from the beginning of season 2016/17.‎  

As part of this significant commercial agreement, The Money Shop’s brand will appear on Wolves’ first team and under-21s’ home and away shirts and on all technical training kit as well.

Birmingham City Football Club signed a new long term partnership with adidas. The global sportswear brand will be the Club’s official technical kit supplier for the next four seasons.

Birmingham City FC Director Panos Pavlakis said: “adidas has a fantastic football heritage and tradition and we are very excited about working with them for the next four seasons


To mark the 40th anniversary of being the first UK club with kits sporting a sponsor, Kettering Town will be wearing commemorative Kettering Tyres shirts for their next two Saturday fixtures.

The replica strips will be used in the home game against Stratford Town on Saturday 16th January then again at Weymouth away on Saturday 23rd January 2016.

Shirt sponsors are now commonplace in the world of football, but Kettering Town kicked off this trend when they first wore shirts emblazoned with Kettering Tyres in January 1976.

Adidas has extended its kit deal with River Plate with the most expensive kit deal in Argentinian football history.

The agreement extends the relationship between the two until 2021 in a deal worth $60m, or $10m per season.

Umbro signed a new 5-year deal with 1. FC Nürnberg. Umbro will be the official kit partner for the club from the start of the 2016/17 season, with all the team's technical performance and sportswear product provided by the English brand.

Known as 'Der Club', 1.FCN have a fantastic history in German football, and were wearing Umbro kits in 1968 when they last won the Bundesliga title! Founded in 1900, the club have won every trophy in German football throughout their 115 year history.

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adidas and the RFEF (Real Spanish Football Federation) announced the extension of their sponsorship agreement, extending the existing partnership until 2026.

The extension agreement comes as a result of the close relationship between both parties for more than 35 years, as well as the successes achieved together – most notably with the Spanish team winning the UEFA EURO 2008 and 2012™ as well as the 2010 FIFA World Cup™.

Crystal Palace FC announced a partnership with Mansion Group to become its new official main club sponsor.

Global online gaming business Mansion Group have been confirmed as the Official Main Sponsor of Crystal Palace FC in a move that will see them working closely with the Premier League team, across a broad spectrum of commercial activities.

Leeds United announced a five-year deal with Italian sportswear giants Kappa to become the club’s new kit provider from the 2015/16 season onwards.

The deal will see Kappa supply kits and training wear for the first-team, development squad and all Academy age groups, as well as introducing large-scale branding within Elland Road stadium.

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