Sampdoria announced that it had signed a short-term shirt sponsorship deal with Key Films to promote the upcoming movie Sin City 3D: A Dame to Kill For.
The agreement means that Sampdoria will feature the film’s logo on the front of its jersey for three of the club’s next four matches: home against Torino on September 14, home against Chievo on September 24, and then away at Genoa in the Derby della Lanterna on September 28. Sin City 3D: A Dame to Kill For premiers on October 2.

Nike and the Norwegian Football Association announced a new partnership that sees Nike, the American football brand, become the federation’s official apparel sponsor.

The multi-year agreement will commence in January 2015 and run until at least 2021. Nike will produce all on-pitch and training product, as well as off-pitch product for players and fans. 

Allsopp and Allsopp, which has a branch in the city as well as offices in Dubai, will be the club's shirt sponsor for the remainder of the season.

Coventry City Football Club has agreed a deal with property agency Allsopp & Allsopp to be this season’s home shirt sponsor. 

Nike has just announced the renewal of its collaboration agreement with the current Spanish league champions, Atlético de Madrid, until 2026. The agreement, which started in 2001, will be valid at least until 2026, thus cementing a 25-year relationship.

Adidas announced a long-term partnership with the Royal Belgian Football Association. The deal commences on September 1st 2014 and will see Belgium wearing adidas kits during the qualifications for UEFA EURO 2016.

Puma and Newcastle United have announced a long-term extension to their partnership which will see the sports brand remain the Club's official kit supplier until at least the 2020/21 season.

Puma have supplied the Magpies' kit, replica and training wear since the 2010/11 season and this announcement follows hot on the heels of the reveal of the Club's 2014/15 Puma home kit.


English football giants Manchester United have announced a ten-year football kit manufacturing deal with German provider adidas.

The deal - officially billed under the umbrella title of "global technical sponsorship and dual branding licensing" - will be worth a guaranteed £750 million, equating to £75 million a season, and may even go on to dwarf those advertised figures via additional avenues.


FC Barcelona and Beko announced the signing of a new agreement which will see the global home appliance group become the Club’s worldwide sponsorship partner for the next four years.

The deal will see Beko’s new logo featured on the sleeve of the new team jersey and training kit. Beko will become the first commercial brand to benefit from a permanent presence on the official team jersey’s sleeve.


Derby County announced a new kit deal with Umbro.

The Rams will once again wear the famous double diamond of Umbro from the start 2014/15 season as part of a four-year technical kit partnership.

Umbro will produce all on-pitch and training products for Derby’s management staff and squad as well as sportswear for the Rams’ fans, management staff and players.


FC Porto have announced a new kit deal with American manufacturer Warrior.
Effective from July 2014, the deal will see Warrior design the FC Porto home, away and third kits, as well as training apparel.