Starting on January 1 2015, Ziggo will be the new main sponsor for Ajax. The Ziggo brand will be featured on the official first team and Young Ajax shirts from that date forward.

The fixed annual compensation in the new sponsor deal is set at €8 million. Additionally, a variable fee of max. €2 million has been agreed upon. In the first six months of the deal, the fixed and variable fees will total €4 million and max. €1 million respectively. The deal spans four and a half years, until June 30, 2019. Ziggo is entitled to cancel the deal after two and a half years. A 12 month notice applies to this clause. 

PSV is set to announce a new kit deal with Umbro for the next five seasons. A signed agreement is still lacking, but will follow soon.

PSV has agreed a deal with Umbro International and Sportconcept, which distributes Umbro in the Benelux, Germany and Switzerland.

FC Dallas and AdvoCare, the Texas-based health and wellness company, announced plans to extend the multi-million dollar partnership with the Major League Soccer club through 2020.

“Our journey with FC Dallas started two years ago and has helped accomplish one of our biggest goals at AdvoCare – to build brand awareness,” AdvoCare President and CEO Richard Wright said. “Our ongoing relationship allows both AdvoCare and FC Dallas to grow even stronger as we continue to build champions together.”

Sampdoria announced that it had signed a short-term shirt sponsorship deal with Key Films to promote the upcoming movie Sin City 3D: A Dame to Kill For.
 
The agreement means that Sampdoria will feature the film’s logo on the front of its jersey for three of the club’s next four matches: home against Torino on September 14, home against Chievo on September 24, and then away at Genoa in the Derby della Lanterna on September 28. Sin City 3D: A Dame to Kill For premiers on October 2.

Nike and the Norwegian Football Association announced a new partnership that sees Nike, the American football brand, become the federation’s official apparel sponsor.

The multi-year agreement will commence in January 2015 and run until at least 2021. Nike will produce all on-pitch and training product, as well as off-pitch product for players and fans. 

Allsopp and Allsopp, which has a branch in the city as well as offices in Dubai, will be the club's shirt sponsor for the remainder of the season.

Coventry City Football Club has agreed a deal with property agency Allsopp & Allsopp to be this season’s home shirt sponsor. 

Nike has just announced the renewal of its collaboration agreement with the current Spanish league champions, Atlético de Madrid, until 2026. The agreement, which started in 2001, will be valid at least until 2026, thus cementing a 25-year relationship.

Adidas announced a long-term partnership with the Royal Belgian Football Association. The deal commences on September 1st 2014 and will see Belgium wearing adidas kits during the qualifications for UEFA EURO 2016.

Puma and Newcastle United have announced a long-term extension to their partnership which will see the sports brand remain the Club's official kit supplier until at least the 2020/21 season.

Puma have supplied the Magpies' kit, replica and training wear since the 2010/11 season and this announcement follows hot on the heels of the reveal of the Club's 2014/15 Puma home kit.

Manchester-United-adidas-kit-deal-Header

English football giants Manchester United have announced a ten-year football kit manufacturing deal with German provider adidas.

The deal - officially billed under the umbrella title of "global technical sponsorship and dual branding licensing" - will be worth a guaranteed £750 million, equating to £75 million a season, and may even go on to dwarf those advertised figures via additional avenues.

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