Starting on January 1 2015, Ziggo will be the new main sponsor for Ajax. The Ziggo brand will be featured on the official first team and Young Ajax shirts from that date forward.
The fixed annual compensation in the new sponsor deal is set at €8 million. Additionally, a variable fee of max. €2 million has been agreed upon. In the first six months of the deal, the fixed and variable fees will total €4 million and max. €1 million respectively. The deal spans four and a half years, until June 30, 2019. Ziggo is entitled to cancel the deal after two and a half years. A 12 month notice applies to this clause.