West Bromwich Albion announced China’s eco-town specialists Palm as the Club’s new Principal Sponsor for the 2017/18 Premier League season.

The announcement triggers the countdown to Thursday’s reveal of next season’s new kit which will carry the Palm logo on the front of the shirt.

The Heart and Soul of Edinburgh meets the Heart and Soul of Football as a partnership between the famous double diamond and Heart Of Midlothian Football Club is announced.

As Hearts look forward to the forthcoming 2017/18 season, supporters can look forward to a new kit supplier following the club’s return to Manchester-based Umbro.

Lazio announced that the club signed a shirt sponsorship deal with Seleco until June 2018.

Contract value is EUR 4 million ($4.36 million) until June 30, 2018 and envisages a renewal option for 2018/2019 and 2019/2020 seasons for value of EUR 4 million per season.

AFC Bournemouth announce Umbro as their new technical kit supplier, in a club record deal.

Umbro will supply the Cherries’ bespoke kit, replica and training wear for an initial five-year period, beginning with the 2017/18 season.

Giovanni van Bronckhorst revealed how the Feyenoord shirt will look with the logo of Feyenoord’s new main shirt sponsor Qurrent.

The head coach did so after the press conference in which Feyenoord and Qurrent management explained the partnership, which will initially run for four years. The black Qurrent logo will be displayed on the first team shirt, as well as the jerseys of Feyenoord Academy and Sportclub Feyenoord until 2021. The official shirt for the 2017-2018 season will be unveiled at the start of the new season.

Puma will take over from Kappa as the new, long-term partner of Borussia Mönchengladbach. As of 1st July 2018, the sports brand will be the Fohlenelf’s official kit supplier.

The new partnership was announced at a joint press conference in Mönchengladbach by the club’s manager Stephan Schippers, Borussia Mönchengladbach sports director Max Eberl and General Manager Puma DACH Matthias Bäumer. Referring to the historical success story from 1976 to 1992 and the new common goals, the partnership runs under the slogan “What belongs together comes together".

Puma and French Ligue 1 football club Olympique De Marseille have announced an official long-term partnership, that brings together two of the most passionate, authentic and ambitious brands in the Football industry.

Effective 1st July 2018, Puma will become the official partner of Olympique De Marseille and the global technical supplier and official licensing partner of Olympique De Marseille.

British sportswear manufacturer Umbro will take over as SV Werder Bremen's official kit supplier from the 2018/19 season. The Green-Whites and Umbro have initially agreed on a deal until 2022/23, ending the club’s long-standing partnership with Nike.

Umbro will provide kits for all SV Werder teams, with the German club joining the likes of 1.FC Nürnberg, PSV Eindhoven, West Ham United, Everton, Gamba Osaka, Chapecoense and Vasco da Gama in sporting the famous double diamond on their shirts. The deal was confirmed by both sides on Tuesday morning.

Minnesota United announced it has partnered with Minneapolis-based retailer Target for its inaugural MLS season and beyond.

Target is now the official partner and kit sponsor, joining MNUFC in a multi-year deal that will showcase the Target bullseye logo prominently on the 2017 kits.

The World’s First Football Club, Sheffield FC and Classic Football Shirts announce an exciting multi-year partnership which will see Classic Football Shirts feature as main shirt sponsor of the club alongside selling Sheffield FC shirts, merchandise and memberships on their website.

It is the first time that a first team jersey has been available online this season. The first of many projects with Classic Football Shirts, the partnership is designed to take Sheffield FC products to the club’s fans from across the world.

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