AEG, operators of Major League Soccer's Los Angeles Galaxy, and Herbalife Ltd. (NYSE: HLF), a global nutrition direct-selling company, announced a five-year, between $3.5 million and $5 million a year expansion of Herbalife's agreement with AEG making Herbalife the presenting sponsor of the Los Angeles Galaxy. The agreement gives Herbalife on-jersey exposure for its brand beginning with the upcoming 2007 season, which begins April 8.

"The national and international appeal of soccer and of the Los Angeles Galaxy club in particular, is a natural fit for our global philosophy of promoting a healthy, active lifestyle" said Herbalife CEO Michael O. Johnson.

Birmingham City and Umbro have rekindled their relationship from past years as the two sign a three-year sponsorship deal that will last until the 2009-2010 season.

 Umbro’s contract as the club’s exclusive manufacturer of all playing and training supplies harkens back to the 1970s and 1980s, when a similar contract existed between the two.

Birmingham City will be replacing their former supplier, Diadora, to join the ranks of Umbro’s high profile portfolio clubs. This portfolio includes other top league players such as England, Everton, Rangers, West Ham, West Bromwich Albion, Celta Vigo, Lyon, FC Dinamo, Malaga, and CSKA Moscow.  

Umbro has been looking to swoop up as many big name British clubs as possible, and Sunderland has been no exception. Sunderland has been netted in a five-year deal with the kit manufacturer. It was announced that the Black Cats will be amongst the newest clubs to have Umbro as their official provider of playing and training kit.

Despite a current contract with Lonsdale that has a two-and-a-half years run left, Umbro will be supplying for Sunderland for the 2007/08, 2008/09, 2009/10, 2010/11 and 2011/12 seasons. Lonsdale and Sunderland have both agreed to end their agreement early allowing for Umbro’s head-start.

Sunderland chairman Niall Quinn added: "In the next five years we’re all going to be working very hard to deliver this club's potential and Umbro are very welcome partners. 

This adds enormous strength to the direction the football club is taking and it's great that Umbro believe in us and what we're striving to achieve." 

The Dublin-based Bohemians have signed a new kit deal with Diadora, the Italian sportswear company.

The six figure deal should certainly give the club a boost over the three-year contract. The move will see the Bohemians return to their traditional red and black stripes for the home kit, although a slightly less traditional design will be used for the away kit. 

 It is a unique partnership that will see Leeds United Ladies playing in a personalised UMBRO kit, which has been specifically tailored for the team. In addition UMBRO will also supply training kit, equipment and boots.

Leeds United Ladies FC have announced that leading kit manufacturers Umbro will be supplying the playing kit for the first team in the FA Women’s Premier League Cup Final, as well as for the remainder of the season

It is a unique partnership that will see Leeds United Ladies playing in a personalised Umbro kit, which has been specifically tailored for the team. In addition Umbro will also supply training kit, equipment and boots.

Chairperson, Melanie Vauvelle said "I am delighted with the sponsorship and we are proud to be associated with a leading football brand." 

 Hearts have agreed a new two-year commercial kit deal with manufacturer Umbro that will net the club an undisclosed seven-figure sum each year.

Hearts have agreed a new two-year commercial kit deal with manufacturer Umbro that will net the club an undisclosed seven-figure sum each year. As part of the sponsorship arrangement Hearts will be the sole UK distributor of all replica merchandise

-Two year agreement is biggest commercial kit sponsor deal in Hearts' history

-Worth a seven figure sum per annum to Hearts

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West Ham United have signed a shirt sponsorship deal with XL, a charter airline with links to Iceland, beginning from the start of next season. XL will pay the Barclays Premiership club about £2.5 million a season, more than three times the value of their present deal with Jobserve.

It is thought that the deal has contingencies in the event that the club are relegated at the end of the season. The London club announced in October that Umbro will be their new kit manufacturers from next season.

 Real Madrid president Ramon Calderon said the club will soon sign the biggest shirt sponsorship contract in world soccer.

MADRID, Spain (AP) -Real Madrid president Ramon Calderon said the club will soon sign the biggest shirt sponsorship contract in world soccer.

Calderon did not name the new sponsor, which will replace BenQ, the German handset business of Taiwan's BenQ Corp. which has gone bankrupt.

He gave no details of the amount involved.

"Now we have to change sponsor. In a week, we will sign for a sum which is unequaled by anyone," Calderon was quoted as saying by daily El Pais on Tuesday.

  adidas remains convinced that the existing agreement was effectively extended in August 2006 until at least 2014. This has been confirmed to adidas by a group of experts comprising internal and external specialist lawyers and law professors

Herzogenaurach, February, 2007 – As agreed on January 30, adidas submitted its legal position to the German Football Association (DFB).

Following detailed examination of the expert opinion commissioned by DFB, adidas remains convinced that the existing agreement was effectively extended in August 2006 until at least 2014.

This has been confirmed to adidas by a group of experts comprising internal and external specialist lawyers and law professors. adidas and DFB will continue their talks in the near future, as agreed, in order to work on a solution to this issue in a spirit of partnership.

PUMA and the Cameroon Football Association (FECAFOOT) have announced a long-term extension to their partnership initiated back in 1997. PUMA and the Cameroon Football Association (FECAFOOT) have announced a long-term extension to their partnership initiated back in 1997.

PUMA will continue to be the Official Supplier of The Indomitable Lions and to all its associated teams including the Men’s ‘A’, ‘B’, ‘U21’, ‘U19’, ‘Youth’ and ‘Futsal’ National Teams, as well as Women’s ‘A’, ‘U21’ and ‘Youth’ National Teams beyond the 2010 World Cup™ in Soumb3ath Africa.

"The announcement of the long-term partnership with the Cameroon Football Association underlines PUMA’s commitment to support African football.

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