Chelsea have signed English football's second biggest shirt sponsorship deal - worth a reported  £40m per year - with a Japanese tyre manufacturer.

The five-year deal with Yokohama Rubber Company eclipses the £18m-per-year-deal the club signed with Samsung in 2006.

From the start of the 2015/16 season, Umbro will be the official kit partner to PSV Eindhoven , the current Dutch league leaders and 21-times Eredivisie champions.

PSV will wear the famous double diamond from the start of next season, starting a five-year partnership that will see Umbro supply technical kit and sportswear to all PSV teams.

Southampton Football Club announced that adidas will be its Official Technical Supplier for the 2015/16 campaign.

The German sportswear brand will produce Saints’ team kit, replica kit, trainingwear, leisurewear and equipment as the club resumes the partnership it began at the start of the 2013/14 season.

West Ham United announced a new long-term partnership that will see online gaming platform Betway become the Club's new principal sponsor. 

The deal, the biggest in the Club's history, will see the Betway logo feature on the front of all of the Club's senior teams' playing shirts and trainingwear, along with naming rights to the Boleyn Ground's West Stand.

Liverpool FC today announced sports apparel manufacturer New Balance as their official kit supplier from the 2015-16 season.

The multi-year partnership has become the biggest kit supplier deal in the club's history, with New Balance - one of the world's major sportswear manufacturers - responsible for designing the Reds' strips and training apparel.

Puma announced an extension of its partnership with the Ghana Football Association (GFA). 

Effective immediately, the new contract sees Puma continue as the technical supplier and official partner to the GFA for a further long term, during which Puma will continue to supply playing kits, training apparel and equipment to all associated Ghana National Football Teams.  

Carlsberg has extended its sponsorship of Danish football team FC Copenhagen for a further five years.
 
The Danish brewer said yesterday the new deal will see Carlsberg continue as the main sponsors of the Danish Superliga club until 2021. Carlsberg has sponsored the club since 1999.

Emirates and AC Milan have agreed a new five year sponsorship deal, extending the airline’s presence on the club’s shirts until the 2019/2020 season. 

During a press conference at the Club’s headquarters, Casa Milan, Sir Tim Clark, President Emirates Airline and Barbara Berlusconi, Vice President and CEO AC Milan, discussed the synergies between these global powerhouses which have made the partnership so successful.

ABN AMRO will be Partner of the Ajax youth academy per January 1, 2015. The agreement with Ajax has a duration of three and a half years, until June 30, 2018. 

ABN AMRO will appear on the jerseys of the youth teams, the women’s team and the Saturday amateurs. Furthermore, the name ABN AMRO will be prominently displayed at the Toekomst (The Future) sports park. The bank will also be Ajax’s social partner.

Puma and the Austrian Football Federation (ÖFB) announced an extension to their longest running partnership at a press conference in the Ernst-Happel-Stadium of Vienna.

Celebrating a relationship that has been in place for 40 years, PUMA and the ÖFB will continue to work together through a new long-term period. The partnership between the ÖFB and PUMA has seen the national team play in four FIFA World CupsTM, one UEFA European ChampionshipTM and all qualifying and friendly matches in PUMA kits throughout this period.

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