The Italian Football Federation (FIGC) and Puma announced a new comprehensive partnership that will see the Global Sports Brand operate as the FIGC’s lead partner into the next decade.

Through this agreement, Puma has extended and increased its marketing rights as well as retaining the exclusive Master License to actively manage the entire global licensing portfolio of FIGC assets. Puma will also continue as the official technical supplier supporting all associated FIGC teams.

Heart of Midlothian F.C. announced a ground-breaking new partnership with Save the Children.

A group of anonymous Hearts-supporting businesspeople contacted the club’s owner, Ann Budge, several months ago with a view to offering financial support. The upshot was a unique deal whereby what Budge confirmed as a “significant seven-figure sum” will be split between the charity and football club. Hearts will become the first UK side to carry the name of a worldwide charity on their home and away tops having rejected standard shirt-sponsorship opportunities.

Leyton Orient announced that the first-team shirts for the remainder of the season will carry the Clapton Orient Somme badge for the remainder of the 2014-15 Sky Bet League One season. 

41 players and staff of Clapton Orient served for their country as part of the 17th Battalion Middlesex Regiment (the Football Battalion), and three of those Richard McFadden, William Jonas and George Scott lost their lives. 

New Balance will supply Celtic's kit, training wear and equipment from the 2015/16 season onwards. 

Celtic will join a growing number of New Balance-sponsored clubs from the world’s top football leagues, including Liverpool, Sevilla and Porto.

While the club backs New Balance’s vision to build on its global presence, the Scottish Champions will be helped in their international growth aspirations through access to New Balance’s extensive global network of retail outlets.

Chelsea have signed English football's second biggest shirt sponsorship deal - worth a reported  £40m per year - with a Japanese tyre manufacturer.

The five-year deal with Yokohama Rubber Company eclipses the £18m-per-year-deal the club signed with Samsung in 2006.

From the start of the 2015/16 season, Umbro will be the official kit partner to PSV Eindhoven , the current Dutch league leaders and 21-times Eredivisie champions.

PSV will wear the famous double diamond from the start of next season, starting a five-year partnership that will see Umbro supply technical kit and sportswear to all PSV teams.

Southampton Football Club announced that adidas will be its Official Technical Supplier for the 2015/16 campaign.

The German sportswear brand will produce Saints’ team kit, replica kit, trainingwear, leisurewear and equipment as the club resumes the partnership it began at the start of the 2013/14 season.

West Ham United announced a new long-term partnership that will see online gaming platform Betway become the Club's new principal sponsor. 

The deal, the biggest in the Club's history, will see the Betway logo feature on the front of all of the Club's senior teams' playing shirts and trainingwear, along with naming rights to the Boleyn Ground's West Stand.

Liverpool FC today announced sports apparel manufacturer New Balance as their official kit supplier from the 2015-16 season.

The multi-year partnership has become the biggest kit supplier deal in the club's history, with New Balance - one of the world's major sportswear manufacturers - responsible for designing the Reds' strips and training apparel.

Puma announced an extension of its partnership with the Ghana Football Association (GFA). 

Effective immediately, the new contract sees Puma continue as the technical supplier and official partner to the GFA for a further long term, during which Puma will continue to supply playing kits, training apparel and equipment to all associated Ghana National Football Teams.  

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