Joma was founded in 1965 to produce shoes for general use. In 1968, the company began to specialize in sport shoes production and distribution. After a relative success, Joma decided to enter into football market, obtaining a great success and becoming the leader in its country, consequently also with international success.

Adidas has launched a Real Madrid special, as part of its new First Never Follows film series. A number of players from Real Madrid’s UEFA Champions League winning squad feature in the film, alongside manager Zinedine Zidane, as they shut down criticism off the pitch by performing on it.In the film, Gareth Bale, Karim Benzema, Marcelo and James Rodriguez wear the new third kit for the coming season.

We Are THE Arsenal is an insight into the experience and pride of fans, players – both past and present, all of whom share a unified passion for the North London club. This film features supporters in Shanghai, and shows their enthusiasm for Arsenal.