Adidas has launched a Real Madrid special, as part of its new First Never Follows film series. A number of players from Real Madrid’s UEFA Champions League winning squad feature in the film, alongside manager Zinedine Zidane, as they shut down criticism off the pitch by performing on it.In the film, Gareth Bale, Karim Benzema, Marcelo and James Rodriguez wear the new third kit for the coming season.

We Are THE Arsenal is an insight into the experience and pride of fans, players – both past and present, all of whom share a unified passion for the North London club. This film features supporters in Shanghai, and shows their enthusiasm for Arsenal.

AS Monaco are delighted to unveil the club's new "Away" kit for the 2016/17 season, revealed via an unusual and innovative process. This unique experience allows the fans to immerse themselves into the Training Center, then in the locker room beside Falcao, Lemar, Bernardo Silva and their teammates.