Charlton Athletic and hummel have agreed a five-year partnership which will see hummel supply bespoke kits for Charlton's first team and academy teams, the award-winning Charlton Athletic Community Trust (CACT) and Charlton women’s team, as well as a range of leisurewear.
As part of the deal, which begins at the start of the 2017/18 season, hummel will work with Charlton fans on a special home kit to celebrate the 25th anniversary of the club’s return to The Valley. Charlton and hummel will ask each of the club’s official fan groups to nominate one member to join them at The Valley for workshops on the kit’s design.
As well as meeting with the fans, hummel met with Manager Russell Slade, Assistant Kit Manager Ben Kirk, women’s team captain Kim Dixson and CACT’s Safeguarding Officer Barry Simmons to get their input on performance and style.
Tom Sinclair, Sport Market Manager for hummel UK and Ireland, is looking forward to the collaboration: “Through this exciting new partnership we hope to expand further our presence in the UK football market. It would be hard to find a better suited partnership than Charlton Athletic and hummel. Both brands have wonderful histories, place great value in tradition, character and local ties, and we are extremely proud to be working with Charlton over the next five years.
“I was especially pleased to see the club’s desire to get the fans involved as early as possible in the consultation process regarding kit designs for next season, hence the announcement of this deal somewhat earlier than would normally be expected.”
Charlton CEO Katrien Meire said: “We are excited by our new partnership with hummel who have a great pedigree in football and share the club’s objectives of supporting football at all levels. We’re also very pleased that the deal brings together Charlton Athletic, Charlton Athletic Community Trust and the Charlton Athletic Women’s team with one kit for the club.
“Having a bespoke kit is something our fans have been asking for and we’re delighted that the club’s fans will be involved in the kit design process.”