Following the news on FSC earlier, Netflights and Leeds United have successfully signed a three-year commercial agreement. The deal sees netflights.com becoming the official shirt sponsor of Leeds United.
Sign in or create an account to earn points for voting, commenting, reading articles, and more.
The two organisations are working together to drive a variety of co-marketing opportunities during the season with netflights.com appearing throughout the club's Elland Road stadium, advertising on backdrops during interviews and advertising in the matchday programme.
Netflights.com will also be communicating directly with the club's supporters so they can enjoy all the benefits of taking their holidays with one of the UK's largest independent travel operators knowing they are also supporting their club.
Commenting on this agreement Fisher said, "We are delighted to have concluded this commercial agreement with Leeds United. Travel companies have a great link with football clubs, as football is truly a worldwide phenomenon and netflights.com is excited to be working with Leeds United.
"For me the deal is even sweeter as I have followed Leeds since I was a small boy and this is a relationship that will bring mutual benefit to all parties."
At a time when many travel companies are struggling against the credit crunch netflights.com have recently announced that they are outperforming the market and this deal should go a long way to driving the brand nationally. With 18.5million visitors a year to their website netflights.com are the people's choice for everything travel making the best destinations and prices easily accessible to everyone.
Fisher joined netflights.com just two years ago and has brought in a whole new management team and driven a return to profit for the business. Terry as well as being a keen Leeds supporter is also a knowledgable football fan boasting the accolade of being the youngest ever football chairman, championing Huddersfield Town at the tender age of 29. Terry isn't the only link to football within the netflights portfolio.
Part of the travel group, Sellers Travel in Huddersfield is run by Trevor Cherry, ex United skipper who also captained England. Trevor is overjoyed at being involved with the club again. He is working closely with netflights.com and Leeds on this collaboration and will be a regular visitor to Elland Road throughout the season.
United chairman Ken Bates said: "The shirt sponsor is the principle sponsorship opportunity at every club and netflights.com will become part of Leeds United history alongside the other companies that have benefited from being a previous sponsor.
"We are delighted to sign a three year agreement with a new sponsor to the club which further illustrates the confidence there is in Leeds United from the business community. I would like to welcome netflights.com to the Leeds United family and we look forward to working with them for what we all hope will be a mutually beneficial partnership"
Leeds United's Head of Commercial Steve Lewis brokered the deal and is thrilled that Fisher has brought netflights.com in at the eleventh hour: "We are delighted to welcome netflights.com as our new shirt sponsor - they have been a real white knight for us. We had signed a deal earlier in the year but contractual difficulties left us a without a sponsor just weeks before the season starts.
"Netflights.com is a company who are achieving great success and like Leeds has a rich history, something which we are both extremely proud of. We are really excited to be working together with a huge range of opportunities for two such popular crowd-pleasing brands. Everybody loves holidays and sport so with the combination of both we know our fans will be happy."
The home debut of the netflights.com strip will be when the team face FCV Dender in a pre-season friendly on Saturday 2 August. The new netflights.com branded home, away and training strips for the coming season will be available to buy soon.
