West Bromwich Albion announced China’s eco-town specialists Palm as the Club’s new Principal Sponsor for the 2017/18 Premier League season.
The announcement triggers the countdown to Thursday’s reveal of next season’s new kit which will carry the Palm logo on the front of the shirt.
Palm was founded in 1984 and operates in more than 20 cities in China, Hong Kong and Europe.
It is closely associated with the Club’s controlling shareholder Guochuan Lai who was co-founder of the company’s successful eco-town development arm.
With a key focus on the living eco-environment in the past three decades, Palm provides clients with the industry-wide chain services required for the ecological environment, including design and landscaping.
The company is the leader in integrated environment operations.
The long-term strategic goal of Palm is to become a leading global eco-town operator and remain a leader in China’s new urban transformation to optimise the nation’s economic structure.
The partnership will enable Palm to capitalise on the global power of the Premier League and their sponsorship of Albion will drive brand awareness around the world.
The sponsorship will help the Club build stronger links in the Chinese market, developing the Albion brand and drive commercial growth in Asia.
Guochuan Lai was delighted to see the bonds between Albion and Palm become ever closer with this agreement saying: “Palm and Albion are naturally aligned and I am thrilled to see this partnership become even stronger.
“I believe we have an exciting future and we can tackle it knowing we are stronger together.”
Mr.Lin Congxiao, CEO of Palm Eco–Town Development Co. Ltd. Said: “West Bromwich Albion established relations with China when it visited China as the first English football club to set foot on the territory 39 years ago.
“Today, we are pleased to see such a valuable friendship has been further promoted by Palm Eco–Town Development Co. Ltd.
“The partnership with Albion is not only a key element in the industrial layout and strategic transformation and upgrade of the ‘Eco–Town +’ project of Palm Eco–Town Development Co. Ltd, but also a carrier of the dream of our company to promote football culture and contribute to the development of China’s football.
“I believe that the partnership will certainly bring brilliant and broad prospect for the development of both parties.”
Albion Chief Executive Martin Goodman said: “We are delighted to have Palm as our Principal Sponsors for the upcoming season and look forward to a successful relationship together.
“We are pleased to be associated with a company that is leading the way in their industry and we look forward to working with Palm during the 2017-18 season.”
Albion confirm the Club continues its partnership with adidas into the 2017/18 Premier League season, with the sportswear brand manufacturing home, away and goalkeeper kits as well as training wear.