Sunderland AFC and BFS Group are delighted to announce that the club’s principal partnership with Bidvest is to continue as the Black Cats look forward to their eighth consecutive year of top flight football.
 
The Bidvest logo will continue to be proudly sported on Sunderland’s home and away kits for the new season, which are set to be unveiled to fans in the coming weeks.

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QPR announces shirt sponsorship extension with airline AirAsia. The AirAsia brand will once again take centre stage next season, following confirmation of a new shirt sponsorship deal between QPR and the multi award-winning low-cost airline.
 
The new one-year deal, which will commence from the start of the 2014/15 Premier League season, will see the AirAsia logo displayed on the front of the R’s home, away and third strips for the entire campaign.
 
The club has worked closely with AirAsia over the past three seasons and this latest announcement will serve to strengthen the relationship that exists between the two brands.

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Roman Abramovich´s company, Truphone, is officially Vitesse´s new shirt sponsor. Truphone is a London-based mobile telecommunications company, and in February 2013, Abramovich purchased a 23.3% stake for £70m.
 
We went into considerable detail last month on how the sponsorship deal affects the relationship between Chelsea and Vitesse, and it´s worth reposting excerpts now that the deal is official. T
 
he deal replaces the similarly named Youfone as Vitesse´s shirt sponsor. Vitesse went without a shirt sponsor for much of this season and picked up Youfone for the second half of the season.

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Raith Rovers have said they are “delighted” to announce a shirt sponsor deal with the crime author and lifelong fan Val McDermid. The front of Rovers’ shirt will be printed with her website, valmcdermid.com, for the 2014-15 season in the SPFL Championship.
 
This is not the first time in recent memory that a writer has sponsored a lower-league club, with the award-winning author John Green, who is also known for his YouTube videos, putting up his own money into AFC Wimbledon in January.

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The overall retail and leisure sector in the UK will not get the boost that it anticipated from the World Cup as Britons, rather uncharacteristically, are less enthusiastic about the upcoming tournament, according to a new report.
 
Online marketing firm Webloyalty says that the forecasted average spend among football fans on World Cup merchandise is, on average, £16 ($27, €20) a head as 78% of England fans don´t plan to buy the national squad´s replica shirt.
 
The population almost unanimously thinks that the shirt is too pricey after it sparked fury when manufacturers Nike retailed it at £90. Regardless, over three-quarters say they would not buy the shirt no matter the price.

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Replica football shirt manufacturers The Old Fashioned Football Shirt Company (TOFFS) have secured funding to support continued growth of the business.
 
The Team Valley-based business, which employs 22 and has a turnover of £1 million, is now looking to expand its overseas reach following funding from Barclays.
 
TOFFS was established in 1990 and manufactures replica and specialist promotions football shirts.

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I’ll be honest, I’m a rugby fan. You’re more likely to find me at Twickenham than the Emirates. But there is something about the World cup.It is the biggest sporting event on earth, attracting more than 3.2 billion television viewers – or 46 per cent of the global population – during South Africa 2010. And that was up 8 per cent on television viewers of Germany 2006. Even on Twitter, the biggest event in December 2013 was the World Cup draw, beating out Sochi, the Ashes and #RIPMendela.
 
So it should be a no brainer to sponsor, right? The association should be marketing gold dust. Exposure to half the global population. Social media guaranteed. Opportunities to exclude competing brands. But event sponsorship, particularly something as scared as the World Cup, is a tricky thing to get right.

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After more than three decades thought lost, a Wrexham FC fan has stepped forward to reunite Dixie with number nine shirt he last saw in the ´70s.
 
Wrexham legend Dixie McNeil has been reunited with his long lost shirt, thanks to a museum to celebrate the 150th anniversary of the club and the Daily Post.
 
Dixie, 67, had appealed for help in tracing the number 9 shirt he last saw during the 1977-78 promotion season. He made the public plea in the Daily Post to find the shirt as part of campaign to drum up exhibits for the pop-up museum at Eagles Meadow shopping centre in Wrexham.

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Undoubtedly the most important thing that has happened this week is the unveiling of the new AS Roma kit for the 2014/15 season. With a distinctively Italian two-button collar, gold hoop cuffs, and subtle multi-texture material offering a pinstriping effect, it is the bollocks del cane.
 
There´s not one child in England who would do up the top button on that kit, but in Italy, where children go to the tailor as often as they go to the barber, it´ll be done up with pride in the Stadio Olimpico.

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Aberdeen FC is delighted to announce that it has signed a new long-term partnership with adidas. The company will remain the club´s Official Kit Supplier, providing first team kit and training wear, as well as a full replica range for fans. The current deal began in 2011/12 and the club has now signed a long-term extension.
 
adidas UK Brand Director Nick Craggs: "We had no hesitation in agreeing a new long-term deal with Aberdeen. adidas partnered with the club during its most successful period in the 1980s and I hope this year´s League Cup win can be the springboard for another golden era for Aberdeen."

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