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Ever wondered what football strips would look like after a fashion makeover? Well wonder no longer.

To celebrate the start of the The 2016 UEFA European Championship this weekend, Lyst teamed up with graphic designer and illustrator Angelo Trofa to create a series of fantasy fashion football strips. From an English kit 'sponsored' by Alexander McQueen to a Spanish strip which borrows signatures from Loewe, here London-based Trofa creates concept designs which explore a team’s visual and cultural identity.

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Football captures hearts and minds all year round. But international football is instilled with singular power. It stirs national fervour, brings utter elation and inflicts the bitterest disappointment. Football creates loyalty many brands can only dream of.
 
As Euro 2016 kicks off we’re set to witness plenty of great performances, but only a few will persist in our memory. Veneration in football is about more than just national pride. It’s about heritage – and the blood, sweat and tears it takes to build it. We may know what a brilliant team looks like, but what truly makes an iconic football brand? 
 

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The auction of Pelé’s personal collection became most lucrative sale of football memorabilia in history with the 2000 items totalling £3.6m including premium with 100% of the lots sold.

The vast collection of medals, trophies, awards, novelty items and personal property (there were even 15 of his old passports, one of which made £6000) was consigned by the three-time World Cup winner himself and had never been auctioned before. At the sale itself, the auctioneers reported bidding from around the globe as the event posted a string of exceptional prices. A top price of £320,000 came for a special replica of the Jules Rimet Trophy which was made for Pelé after the 1970 World Cup.

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A battle between Adidas and Nike for dominance of the global football gear market is driving a steep rise in sponsorship payments to elite clubs - and cutting into the two manufacturers' profits.

Shirt deal inflation is reinforcing the advantage of about a dozen clubs with a global fan base - among them Barcelona and Real Madrid, the two Manchester clubs and Paris Saint Germain. These same clubs benefit from bigger revenues from broadcast rights, helping them pay for the best players.

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Tinkoff cycling team have released a new training jersey on the eve of the Dubai Tour to commemorate former Argentinian footballer, Diego Maradona.

The half-and-half jersey incorporates the bright yellow colours of Tinkoff’s current kit as well as the iconic blue colours of Napoli, taken from when Maradona formerly played for the club. Based on the 1987 version of Napoli’s shirt, the year in which Maradona won his first Italian Championship with the club, it will also include his famous number 10 on the back.

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Ipswich Town’s maroon and navy striped away shirt was welcomed with hugely positive reviews when it was launched in the summer, with strong sales continuing throughout the season.

But to date the Barcelona-inspired kit has been used just once this season – during a 2-0 away loss at Blackburn in October – much to the frustration of supporters who have paid as much as £70 for the whole kit and up to £45 for the shirt.

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What do players wear on the pitch? Trends seem to come and go.

was showing a friend my treasures, which I always do when it is their first time to my house. I have a set pattern, a guided tour of my twenty or so collections, trotting out the same spiel about how those four Beatles photos are originals but we had a leak and they got ruined.

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Pop quiz. What links the following companies: Packard Bell, Eidos, One2One, Walkers crisps, Elonex and BT Cellnet?

The answer, as any self-respecting football geek of a certain vintage will know, is that they all decorated the shirts of a mid-ranking Premier League club during the 1990s. (And bonus points to those who identified Leeds United, Man City, Everton, Leicester, Wimbledon and Middlesbrough as the logo-bearers.)

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Los Angeles FC, slated to join MLS for the 2018 season, revealed their official crest and club colors in a press conference at Union Station in Los Angeles.

The crest was developed and designed by Spark International co-founder Thai Nguyen and the creative team of Tue Nguyen and Matthew Wolff.

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Manchester City revealed their new badge to fans prior to the match against Sunderland AFC.

The badge, which has been described as a ‘modern original’, follows a 30-day consultation period and a series of lectures on the badges’ history by Manchester Football Expert Gary James, during which thousands of Cityzens fed back to the club as to whether, and if so how, they wanted the badge to evolve.

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BARCA 17/18 HOME

BARCA 17/18 HOME

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INTER MILAN 17/18 HOME

INTER MILAN 17/18 HOME

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AS ROMA 17/18 HOME

AS ROMA 17/18 HOME

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AC MILAN 17/18 HOME

AC MILAN 17/18 HOME

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AJAX 17/18 HOME

AJAX 17/18 HOME

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NEWCASTLE 17/18 HOME

NEWCASTLE 17/18 HOME

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AJAX 17/18 AWAY

AJAX 17/18 AWAY

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PARIS SAINT-GERMAIN 17/18 HOME

PARIS SAINT-GERMAIN 17/18 HOME

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BAYERN MUNICH 17/18 HOME

BAYERN MUNICH 17/18 HOME

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DORTMUND 17/18 HOME

DORTMUND 17/18 HOME

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LIVERPOOL 17/18 HOME

LIVERPOOL 17/18 HOME

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CELTIC 17/18 HOME

CELTIC 17/18 HOME

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MANCHESTER UNITED 17/18 AWAY

MANCHESTER UNITED 17/18 AWAY

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WEST HAM UNITED 17/18 AWAY

WEST HAM UNITED 17/18 AWAY

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MARSEILLE 17/18 HOME

MARSEILLE 17/18 HOME

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MARSEILLE 17/18 THIRD

MARSEILLE 17/18 THIRD

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MARSEILLE 17/18 AWAY

MARSEILLE 17/18 AWAY

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EVERTON 17/18 HOME

EVERTON 17/18 HOME

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