Who is football´s top sport brand? Figures show the rivalry between Nike and adidas is once again reshaping the commercial landscape of European football.
 
With the release of Repucom and PR Marketing’s latest Kit Supplier Report, figures show the rivalry between Nike and adidas is once again reshaping the commercial landscape of European football. Shirt sales in Europe continue to be big business for kit suppliers. Approximately, 13 million shirts were sold by the 98 clubs of the top five European football leagues last season (2013/14), up over 14% on the 2011/12 season two years prior.

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The Brazilian Football Confederation (CBF) has signed a five-year sponsorship deal with US automotive giant Chevrolet.

Chevrolet replaces German car manufacturer Volkswagen as a CBF sponsor, and is being given the same ´master´ designation as Itaú, Vivo, Guaraná Antárctica and Sadia - all a rung below Nike in the CBF´s sponsorship hierarchy.

Chevrolet´s logo will be placed on the Brazilian national team shorts, as well as on coats and team buses.

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Brisbane Roar Football Club has announced iconic football kit manufacturer Umbro as the club’s apparel partner for the next four Hyundai A-League seasons.
 
In addition to providing playing and training kit for Brisbane Roar’s Hyundai A-League, Westfield W-League and Foxtel National Youth League teams, the Umbro partnership will leverage the retail strength of Rebel and Amart Sports to manage the club’s game day merchandise and provide an expanded online experience.

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Optimal Payments PLC, a leading global online payments provider, has become the official sponsor of Crystal Palace Football Club for the 2014/15 and 2015/16 seasons.
 
Optimal Payments will use the platform to raise the global awareness of its award-winning NETELLER service and Net+ Card stored-value offering, which will be displayed on the front of the team’s shirts from the start of the 2014/15 Premier League season.

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Leyton Orient are delighted to announce that online bookmakers 666Bet will be the new shirt sponsor for the 2014-15 campaign.

The record sponsorship deal for the Club will see the 666Bet company logo printed on the front of the home and away shirts from the first game of the season.

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Coventry City have signed a new two-year sponsorship deal with STATsports – a leading international sports performance analysis company.

The company provides a huge range of fitness data and performance monitoring through its software system. Players wear a small Viper pod during training and practice games which measures and transmits the data, which can either be monitored live or collected and analysed by coaching staff.

That data can be used to monitor individual players’ progress and also compare them to other squad members. The STATsports name and logo will be carried on the Sky Blues away kit and on the back of the home and away shorts.

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Philadelphia Union today announced that they have renewed their multi-year partnership agreement with Bimbo Bakeries USA, extending the baking company’s reign as the Union’s jersey and team apparel sponsor.
 
Philadelphia Union is one of eight professional soccer teams to don the Bimbo logo. Chivas de Guadalajara, Monterrey, and America of the Mexican top flight, Saprissa and A.D. Isidro Metapán of Costa Rica, San Francisco FC of Panama and the Rochester Rhinos of the United Soccer Leagues are all also sponsored by Bimbo.

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Preston North End announced that they have agreed a deal with Virgin Trains to become the Club’s official shirt sponsor. The parties have signed a two-year-deal that will see the national rail provider with their brand on the front of all first team, youth team, Academy and replica kits.
 
The new collared Nike home shirt, featuring the Virgin Trains logo and traditional navy shorts also has a return to the popular hooped sock.

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The Brazil shirt is a familiar sight the world over, but the story of how it came to be designed - after a shocking defeat - is much less widely known.
 
It is an international symbol of joy. A football shirt that conjures up images of the game´s greatest players, playing the beautiful game in the most beautiful of ways. It has become synonymous with the glamour, magic and fun of Brazilian football on the backs of players such as Pele, Jairzinho, Zico and Socrates, who took football to new heights during the second half of the 20th Century.

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So is it acceptable to wear a football shirt/kit? A form of this question has been asked this week, and answered, in a manner of speaking, by Guardian fashion journalist Hadley Freeman (me neither). The World Cup´s on - it´s silly season, where mainstream journalists talk rubbish about something they know nothing about.
 
Ms Freeman actually starts out ok, identifying that the wearing of football shirts is often (nay, generally) to denote affiliation or leaning. Yes, it can be used to create a sense of community, Hadley, but also to differentiate oneself from others.

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