Adidas-sponsored Germany beat Adidas-sponsored Argentina in the 2014 World Cup final. But is this domination in the sport´s showpiece event a true reflection of what´s going on in the football kit market?
 
The simple answer, if you look at Europe´s five big leagues - Germany´s Bundesliga, Spain´s La Liga, France´s Ligue 1, England´s Premier League and Italy´s Serie A - is a clear no. On the face of it Nike seems to be winning the battle - but only just.

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Football fans are being asked to get their kit off... and donate it to charity. The National Football Museum have launched an ‘amnesty’ urging supporters to dig into their wardrobes to find their old, unloved football shirts. Bosses say even old, worn out, ill-fitting strips can bring joy to homeless children across the world.
 
They have pledged to collect shirts on behalf of the Street Child World Cup, who will the distribute them in 19 countries.

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Nottingham Forest have sealed a seven-figure shirt sponsorship deal for the 2014-15 season. Fawaz Refrigeration and Air-Conditioning have become the club’s shirt sponsors for the second successive season after the two parties agreed a new one-year deal.
 
The club confirmed that the shirt sponsorship deal, which will last for this season, is worth in excess of £1m.

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Joe Mercer is remembered in a display at the National Football Museum. Among the artefacts loaned by Mercer’s family are a commemorative silver salver presented in 1974 by the FA; his FWA Footballer of the Year award 1950; an England shirt from 1938; his Arsenal shirt worn during 1951-52 season; the 1950 FA Cup Final shirt worn when he captained Arsenal to a 2-0 victory over Liverpool; the match ball from the same game (1950) and even the metal plate and screws inserted into his leg after a bad break in 1954!

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The Gibraltar Football Association (GFA) has warned of counterfeit football shirts being sold as proud locals celebrate the successes of UEFA’s newest member team. The GFA said that it has seen fake shirts carrying a version of the Gibraltar FA logo as well as one of Admiral Sportswear, the official kit supplier.

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Who is football´s top sport brand? Figures show the rivalry between Nike and adidas is once again reshaping the commercial landscape of European football.
 
With the release of Repucom and PR Marketing’s latest Kit Supplier Report, figures show the rivalry between Nike and adidas is once again reshaping the commercial landscape of European football. Shirt sales in Europe continue to be big business for kit suppliers. Approximately, 13 million shirts were sold by the 98 clubs of the top five European football leagues last season (2013/14), up over 14% on the 2011/12 season two years prior.

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The Brazilian Football Confederation (CBF) has signed a five-year sponsorship deal with US automotive giant Chevrolet.

Chevrolet replaces German car manufacturer Volkswagen as a CBF sponsor, and is being given the same ´master´ designation as Itaú, Vivo, Guaraná Antárctica and Sadia - all a rung below Nike in the CBF´s sponsorship hierarchy.

Chevrolet´s logo will be placed on the Brazilian national team shorts, as well as on coats and team buses.

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Brisbane Roar Football Club has announced iconic football kit manufacturer Umbro as the club’s apparel partner for the next four Hyundai A-League seasons.
 
In addition to providing playing and training kit for Brisbane Roar’s Hyundai A-League, Westfield W-League and Foxtel National Youth League teams, the Umbro partnership will leverage the retail strength of Rebel and Amart Sports to manage the club’s game day merchandise and provide an expanded online experience.

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Optimal Payments PLC, a leading global online payments provider, has become the official sponsor of Crystal Palace Football Club for the 2014/15 and 2015/16 seasons.
 
Optimal Payments will use the platform to raise the global awareness of its award-winning NETELLER service and Net+ Card stored-value offering, which will be displayed on the front of the team’s shirts from the start of the 2014/15 Premier League season.

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Leyton Orient are delighted to announce that online bookmakers 666Bet will be the new shirt sponsor for the 2014-15 campaign.

The record sponsorship deal for the Club will see the 666Bet company logo printed on the front of the home and away shirts from the first game of the season.

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