India's leading tyre brand MRF Ltd have become the first sleeve sponsor of West Ham United ahead of the Club's first home game of the 2017/18 Premier League season.

MRF’s logo will feature on the left sleeve of the iconic claret and blue shirt, with this season being the first where top flight clubs can create brand partnerships to advertise on the sleeve of player shirts.

Major League Soccer and adidas announced the extension of their long-term partnership through 2024.

Adidas will outfit every MLS team and their affiliates with uniforms, footwear, training gear and sideline apparel and will also provide the league’s official match ball.

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Liverpool have signed a £5million-a-year deal with Western Union for the money transfer company to become the club's firstfootball shirt sleeve sponsor.

As the official money transfer partner of Liverpool FC, Western Union - a leader in global payment and money transfer services - will use its global cross-border digital transfer and payments platform to provide money transfer capabilities to the club.

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Tottenham have announced Nike as the club's new kit provider in a deal believed to be worth £30million-per-year.

As official kit supplier, the agreement entails outfitting the men’s, women’s and academy squads as well as coaching staff and Tottenham Hotspur Foundation representatives.

FC Schalke 04 have come to an agreement with Umbro to become the club’s new kit suppliers from July 2018, thus ending the club’s long-standing partnership with adidas.

The Royal Blues’ kits and equipment will be supplied by the British company, for both the professional teams and all academy teams.

Motherwell Football Club and McEwan Fraser Legal announced a partnership which sees the award-winning solicitors & estate agents become the Fir Park club’s new main sponsor.

McEwan Fraser Legal will adorn the front of the club’s new home, away and goalkeeper shirts, with the new kit due to be released soon.

The World’s First Football Club, Sheffield FC and sportswear specialist Joma Sports are delighted to announce a partnership for the 160th birthday of #theworldsfirst and the upcoming 2017/18 season.

The announcement comes following the club’s successful sponsorship with Classic Football Shirts and will see the three brands working together to protect and progress the heritage of football.

The Football Association of Ireland announced that New Balance will be the official kit supplier to the Republic of Ireland national football team, through its Irish distributor.

New Balance will supply the national team - men's and women's - from senior through to underage level with kit, training apparel and equipment from August 2017.

Carlisle United and Umbro will join forces again next season as the world famous footballing brand teams up with the Cumbrians ahead of the 2017/18 campaign as the club’s main kit supplier.

The Blues, who wore Umbro kit as they won promotion back into the Football League in 2004 and also for 10 seasons through the 1970s and 80s, will once again wear the distinctive double-diamond logo from the start of the 2017/18 season as part of a technical kit partnership which will see Umbro provide all on-pitch and training product for the Cumbrian football club.

West Bromwich Albion announced China’s eco-town specialists Palm as the Club’s new Principal Sponsor for the 2017/18 Premier League season.

The announcement triggers the countdown to Thursday’s reveal of next season’s new kit which will carry the Palm logo on the front of the shirt.

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