Heart of Midlothian F.C. announced a ground-breaking new partnership with Save the Children.
A group of anonymous Hearts-supporting businesspeople contacted the club’s owner, Ann Budge, several months ago with a view to offering financial support. The upshot was a unique deal whereby what Budge confirmed as a “significant seven-figure sum” will be split between the charity and football club. Hearts will become the first UK side to carry the name of a worldwide charity on their home and away tops having rejected standard shirt-sponsorship opportunities.