After 30 years, Philips is to end its shirt sponsoring deal with PSV Eindhoven. The current sponsorship deal ends mid 2016 and will not be renewed. Philips says the move fits in with the changing face of the company. Philips is focusing more on medical equipment than consumer electronics. 

Philips says it wants to remain involved with the club but no concrete agreement has yet been reached.The club was founded in 1913 as a sports club for Philips’ employees – Philips Sport Vereniging Eindhoven – and took the Eredivisie league title for the first time since 2008 on Saturday.

Liverpool FC and Standard Chartered Bank announced a three-year extension to their main sponsor agreement, taking the bank's partnership with the club through to the end of the 2018-19 season.

The bank originally signed up as the club's main sponsor in July 2010, and the Standard Chartered logo has now appeared on the front of the Reds' shirts for the last five seasons.

Puma and Swindon Town Football Club have announced a deal which sees Puma become the club's official kit supplier.

The deal, which will come into play from 1st June 2015, will see Puma supply the Swindon Town FC home, away and third kits, as well as training wear for the next three years.

Hot on the heels of New Balance's first foray into international team kit manufacture, with Panama, the Federación Costarricense de Fútbol has announced a technical sponsorship with the US supplier.

New Balance - rebranding and parent of the oft-controversial Warrior Football mark - will provide all kit for every Costa Rica national team, after negotiations were declared to demonstrate a sharing of values between the two parties.

Panama (Federación Panameña de Fútbol) recently signed a technical sponsorship deal with New Balance.

The US manufacturer - the parent company and fresh rebranding of Warrior Football - will provide kit for the Panama national team at every age level across male and female teams, including futsal and beach football.

The Italian Football Federation (FIGC) and Puma announced a new comprehensive partnership that will see the Global Sports Brand operate as the FIGC’s lead partner into the next decade.

Through this agreement, Puma has extended and increased its marketing rights as well as retaining the exclusive Master License to actively manage the entire global licensing portfolio of FIGC assets. Puma will also continue as the official technical supplier supporting all associated FIGC teams.

Heart of Midlothian F.C. announced a ground-breaking new partnership with Save the Children.

A group of anonymous Hearts-supporting businesspeople contacted the club’s owner, Ann Budge, several months ago with a view to offering financial support. The upshot was a unique deal whereby what Budge confirmed as a “significant seven-figure sum” will be split between the charity and football club. Hearts will become the first UK side to carry the name of a worldwide charity on their home and away tops having rejected standard shirt-sponsorship opportunities.

Leyton Orient announced that the first-team shirts for the remainder of the season will carry the Clapton Orient Somme badge for the remainder of the 2014-15 Sky Bet League One season. 

41 players and staff of Clapton Orient served for their country as part of the 17th Battalion Middlesex Regiment (the Football Battalion), and three of those Richard McFadden, William Jonas and George Scott lost their lives. 

New Balance will supply Celtic's kit, training wear and equipment from the 2015/16 season onwards. 

Celtic will join a growing number of New Balance-sponsored clubs from the world’s top football leagues, including Liverpool, Sevilla and Porto.

While the club backs New Balance’s vision to build on its global presence, the Scottish Champions will be helped in their international growth aspirations through access to New Balance’s extensive global network of retail outlets.

Chelsea have signed English football's second biggest shirt sponsorship deal - worth a reported  £40m per year - with a Japanese tyre manufacturer.

The five-year deal with Yokohama Rubber Company eclipses the £18m-per-year-deal the club signed with Samsung in 2006.

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