Juventus and adidas have revealed their 25/26 Fourth Kit in collaboration with Studio Sgura, introducing a horizontal interpretation of the club’s bianconero identity for the current season.
The new Juventus jersey features broad black and white hoops across the body and sleeves, referencing an experimental concept first explored during the 1996/97 season. A long sleeve construction returns, combined with a structured polo collar in black. The adidas logo appears on the right chest, with the Juventus crest positioned opposite.
The shirt is produced in polyester using adidas AEROREADY performance technology to support moisture management and on-pitch comfort. Ribbed cuffs and a clean hem finish complete the match shirt silhouette.
Beyond the match shirt, the Juventus x adidas x Studio Sgura project extends into a wider lifestyle collection, connecting football apparel with contemporary fashion culture. The new Juventus football shirt will be worn on the pitch during Juventus v Como on February 21, paired with matching black shorts and socks, as it makes its competitive debut.
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