Brøndby IF unveiled their new brown away kit for the 2007/2008 season. The home kit is yellow-blue and remains the same for the 07/08 season.
The alternative kit is also unchanged and is still blue-yellow. The main sponsor is Codan Forsikring and adidas is the sports equipment sponsor.
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Brøndby IF is a Danish professional football (soccer) club based in the town of Brøndby, on the western outskirts of Copenhagen. The club is also known as Brøndbyernes Idrætsforening, or Brøndby and BIF for short. The club, founded in 1964 as a merger between two local Brøndby clubs, has won 10 national Danish football championship titles and five national Danish Cups, since the club joined the Danish top-flight football league in 1981. Brøndby is the most successful Danish club on the European scene, with a UEFA Cup semi-final the best ever Danish result in the European competitions. Furthermore, the club was the first Danish club to qualify for the UEFA Champions League, during the 1998-99 tournament.
Brøndby IF started out in 1964 as an amateur club in the 6th of the 11 Danish leagues, the Serie 1, where they finished their two first seasons in fourth place. Among the players of the early years was team captain Per Bjerregaard, a doctor who had moved to Copenhagen from Jutland, and who would later play an instrumental part in Brøndby's success. In 1967, the club hired coach Leif Andersen whose emphasis on discipline and physicality instantly secured promotion to Sjællandsserien (the Zealand series). After a few mediocre years a new coach John Sinding was brought in, and the club won promotion to Danmarksserien (the Denmark series).
In 1973 Per Bjerregaard stopped his active career at 27 years of age, and became chairman of Brøndby IF. His first action was to sack coach Sinding. In his place, Brøndby hired former professional and Danish national football team player Finn Laudrup, who took over as head coach, while he still took actively part in the games as a player. Finn Laudrup joined his brother-in-law Ebbe Skovdahl in the Brøndby team, and he brought his two young sons Brian and Michael Laudrup with him to the club. Under Finn Laudrup's influence, the playing style was changed to a more attacking strategy, even though Finn Laudrup decided to fully concentrate his efforts as a player after only a year. After winning promotion in 1974, Finn Laudrup left Brøndby in the 3rd Division in 1976 to play for KB in the Danish top-flight league, then named 1st Division, and a year later Michael Laudrup, the brightest talent in Danish football, followed.
