These are the flamengo kits for the 2007/2008 season made by nike and sponsored by Petrobras's Lubrax. The club has been sponsored by Petrobras's Lubrax brand since 1984, the longest single sponsorship in any country.
Despite not being the club's official name, Flamengo has become the term used by most to refer not just to the football team, but also the entire sporting association. Other nicknames used by fans include Fla, Mengo, and Mengão, as well descriptions of the club's official colors, rubro-negro, which translates to "the scarlet-blacks" or "the scarlet and black."
Flamengo was founded on November 15, 1895 as a rowing club by José Agostinho Pereira da Cunha, Mário Spindola, Nestor de Barros, Augusto Lopes, José Félix da Cunha Meneses and Felisberto Laport.
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The group used to gather at Café Lamas, in the Largo do Machado neighborhood of Rio de Janeiro, and decided to form a rowing team. Rowing was the elite sport in Rio de Janeiro in the late 19th century and the youngsters hoped having their own club would make them popular with the young ladies of the city's high society.
They could only afford a used boat named "Pherusa", which had to be completely rebuilt before it could be used in competition. The team debuted on October 6, 1895 when they sailed off the Caju Point, from the Maria Angu beach, heading off to Flamengo beach. However, strong winds turned over the boat and the rowers nearly drowned. They were rescued by a fishing boat named Leal ("Loyal"). Afterwards, as the Pherusa was undergoing repairs, the boat was stolen and never again found. The group then had to save up money to buy a new boat, the "Etoile", renamed "Scyra."
On the night of November 17th, the group, gathered at Nestor de Barros's manor on Flamengo beach, founded the Flamengo Rowing Group ("Grupo de Regatas do Flamengo", in Portuguese) and elected its first board. The name was changed a few weeks later to "Clube de Regatas do Flamengo" ("Flamengo Rowing Club"). The founders also decided that the anniversary of the club foundation should be celebrated on November 15th, so as to coincide with the Day of the Republic, a national holiday.