This is the new Helsingborgs IF home shirt for the 09/10 season made by Puma.
The club was formed in 1907 after the merger of Svithiod and Stattena and the year after the club's formation, John Pettersson joined as club president, and under his presidency, the club won the league five times.
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The year after, the club changed their kit from white shirts and blue shorts to red shirts and blue shorts, as well as winning the Scandinavian Championships.