Sheffield Wednesday unveiled the club's new home kit for the 2009/10 season designed by official teamwear partners PUMA.
Having recently announced a new six-year partnership with PUMA, the sportswear manufacturers have worked quickly to produce a classic design for the Owls' home kit which will be worn by the first team from this summer onwards.
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The shirt is also emblazoned with the Children's Hospital, Sheffield's logo after Sheffield Wednesday gave the next two seasons' kit sponsorship to the local charity.
Sheffield Wednesday chairman, Lee Strafford, said: "I am proud that we are able to unveil the digital design for next season's home kit so soon after securing our partnership with PUMA. I think the design they have produced, showcasing the Children's Hospital logo, will become recognised as a vintage Wednesday kit and will prove very popular with our supporters.
"Seeing the design brings home the fact that we have brought together three outstanding brands in Sheffield Wednesday, PUMA and the Children's Hospital. This is something that makes me very proud and I think the new home shirt will be one that Wednesday fans around the world will wear with pride."
The new home kit will be available for supporters to buy in June and £1 from every shirt sold will be donated to the Children's Hospital Charity to mark the club's partnership with the hospital.
Sheffield Children's Hospital Charity Director David Vernon-Edwards: "This is an historic occasion for the Children's Hospital. We are very proud to be associated with Sheffield Wednesday and greatly looking forward to players and fans wearing the badge of the best children's hospital in the country on their shirts!"
PUMA UK's Head of Sport, Richard Callaway said: "We have worked closely with the Club in developing a really strong and exciting new range of Sheffield Wednesday home kits. This will give PUMA great exposure within South Yorkshire and we believe that everyone involved with the Club will be proud to wear the new kits."
The physical unveiling of the new home shirt will take place at Hillsborough in the coming weeks.
The design for Sheffield Wednesday's new away kit for the 2009/10 season will also be unveiled in the coming weeks.