Fiorentina revealed the new 10/11 football kits made by Lotto.
The club have replaced their shirt sponsor with a message intended to reach out to the youth of Italy.
Sign in or create an account to earn points for voting, keep track of your reviews, edit them, and more.
The message ‘Il calcio è un divertimento,’ (football is entertainment), has been added to promote fair play and replaces the club’s previous shirt sponsor Toyota for the upcoming season.
Fiorentina vice-president Mario Cognin explained the reasons for undertaking the refreshing initiative.
“It is a way to encourage young people to approach the game without taking it too seriously”, said Cognin.
“It reflects how Fiorentina sees football.”
Thanks to Blucerchiato
