Manchester United thinking about permanent one-year kit cycle

manchester united shirt

The Daily Mail reported that Ivan Gazidis, Arsenal's chief executive, took an unexpected pop at the rampant commercial approach of Manchester United at the AGM when he claimed United would be changing their first-choice home kit every year in future.

United say they have changed two shirts this year and all three choices would be different again next season because of a change of sponsor - but no decision had been made about a permanent one-year kit cycle.

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  • This commment is unpublished.
    fsc · 15 years ago
    The one-year cycle can backfire...it's common practice in the lower divisions, and if your team brings out a home shirt you don't like, you simply wait for the next one. It's a bit tougher when it's two years, because the shirt you already have has an extra year's wear behind it, and there's a fear of disconnect with the team when you haven't worn the same shirt as them for a couple of years (many will say that's old b*l*o*k* for them I know, but it is a factor for many).
  • This commment is unpublished.
    Kallenovsky · 15 years ago
    About changing kits each year .. more money from the fans. Bad enough matches are so overpriced.
  • This commment is unpublished.
    FDV · 15 years ago
    Arsenal, Liverpool, Celtic and Man United are maybe the last 4 top teams who still have a 2 year kit cicle.
    Does it work ?