This is the new Belgium 10/12 Home football kit made by their new kit manufacturer Burrda.
The KBVB (the Royal Belgium Football Association) has launched an eye-catching new marketing campaign designed to get the Belgian public behind the national team ahead of the Euro 2012 qualifiers.
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The advertising campaign shows many jigsaw puzzle pieces coming together to eventually create the complete Belgian players.
Burrda, who recently signed as the kit supplier for the national team in a four year deal, believes the underlying message of togetherness reflects its own belief that a successful team is based upon the sum of all its parts.
Burrda, has added its backing to the effort by the association to mobilise support ahead of the crucial fixtures.
“The fans are also a crucial part of the make up of any team.” said Charles Diab, Burrda general manager, “We hope that our new partnership with both the team and fans will help in the Devils quest to appear in the European finals in 2012. After missing out on World Cup qualification we hope all parties involved can pull together to help the team make the next step and we firmly believe that the ‘extra man‘ that a passionate crowd provides can make the difference when the team takes on the difficult fixtures that lie ahead.”
The campaign breaks in tandem with the first qualifying match for the Red Devils on 3 September- a fixture which couldn’t be much harder as they face World Cup semi-finalists Germany at the Koning Boudewijn Stadium.
As part of Group A the Red Devils will also face a tough time tackling Turkey, Azerbaijan and Kazakhstan
