This is the new Birmingham City 11/12 third football shirt made by Xtep.
As Blues prepare to enter a new era, the club announced a different approach to shirt sponsorship.
Blues will be offering the advertising space on the front of our playing shirts on a match-by-match basis.
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The unprecedented agreement will allow flexibility throughout the 2011/12 campaign and help the club to maximize commercial revenue while also building strong relationships with a wider range of local, national and international businesses.
Should the circumstances allow then the club will also be in a position to make a public show of support to certain charitable causes.
Overwhelming feedback from supporters has also made it clear that a large number of Bluenoses want the choice to be able to buy this season's strips without a sponsor so the club is now delighted to be able to deliver that retro look.
Thanks to Big Will and Harry
