Hull City AFC revealed the new 11/12 home kit made by Adidas. The club also announced Cash Converters as the new main Club Sponsor.
Manufactured by adidas and featuring the new main Club Sponsor, the home shirt for 2011/12 features bold and traditional black and amber tiger stripes on the front and back, partnered with black shorts and black socks.
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The two-year deal, with an option of a third year, with the global company represents the biggest sponsorship deal in the club's history and the Cash Converters logo will feature on the playing shirts with a specially altered design to complement the famous black and amber colours.
Speaking about the ground-breaking sponsorship deal, Hull City Chief Executive Mark Maguire said: "It is the biggest sponsorship deal in the Club's history in terms of the commercial gain.
"There was a lot of competition for a deal like this and it amounts to one of the biggest partnerships in the Championship.
"Cash Converters saw us as a very proactive Club which is going forward and can help us develop their brand.
"They saw the huge potential here, and were impressed that we reach 250,000 kids each year through our community projects.
"They have also seen the investment into the club made by the Allams, the progress made on the pitch last season and our commitment to continually taking the Club forward.
"It is also important for the Club to be associated with an international brand and a growing company.
"Cash Converters are working in partnership with the ECB and the FA, so hopefully people will see this and be proud that we have beaten Premier League competition to strike a deal with a strong commercial partner that is a global and vibrant brand, whilst at the same time not compromising ourselves commercially."
Cash Converters Chief Executive, David Patrick, said: "We are very excited about the prospect of sponsoring the Club as it looks to regain its place in the top flight of English football. We looked at a number of clubs in The Championship and The Premier League, but the stadium, supporters, new ownership and manager made Hull City the most appealing option by far.
"Cash Converters plans to work closely with the Club and its supporters, to enhance the matchday experience and also offer fans the chance to win exclusive money-can't-buy prizes. We hope the new partnership will prove a great success for the brand, the Club and its excellent supporters, we're very excited about it."
The kit is expected to hit the shelves in early July.
Thanks to Darragh and Greg
