This is the new Ivory Coast 2012 home football shirt made by Puma which will be available here.
Puma invited African artists from the Creative African Network (CAN) – Puma's platform connecting and promoting artists from and in Africa to design the graphic which would appear on the new shirts of their national team. All of the artists took inspiration from their own country, culture and traditions and created something truly unique. Something much more than just a graphic.
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The result is that for the first time in football, the Cameroon, Ghana, Ivory Coast, Algeria, Namibia, Senegal, Togo, Gabon, Burkina Faso and South Africa kits have been designed by a local artist. The new kits fuse the worlds of sport, art and culture by identifying their shared values and communities.
The technical kits have been designed to maximise the player’s on-pitch performance and the jersey fits the body closely to avoid grabbing from the opponent, it also emphasises the physique of the players, allowing them to exhibit their physical presence on the pitch. The new Africa Home Shirts combine Puma's v-Speed performance elements with traditional African cut lines and the unique artist graphic. Additional details include an official Federation badge and PUMA Cat direct embroidery.
The body fit shirts allow freedom of movement and the PUMA USP fabric enhances body performance by dragging moisture away from the body. The Mesh fabric is enhancing air flow and keeps the body at the ultimate performing temperature.
