AFC Bournemouth has unveiled the three kits its squad is set to don during the 2013/14 Championship campaign. Produced once more by official kit suppliers Fila, the shirt is on-sale in the Cherries' Club Store.
The Cherries will wear traditional red and black stripes at home, with additional gold trim. The neck line has been altered to a stylish vee and the shirt will be worn with black shorts and red socks.
The third kit is predominantly white, to give a contrast to the home and away kits, but a red and black sash continues the Cherries traditional theme.
All three kits will carry the name of official shirt sponsor Energy Consulting, and Cherries manager Eddie Howe is looking forward to his squad donning the new designs in England's second tier.
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"We are delighted with the new strips," he said. "They're smart, modern and will fair us well for life in the Championship.
"As a Bournemouth supporter myself, I know that the home shirt will be a hit with fans with its contemporary take on a traditional theme. I can't wait to see it out there on the pitch."
Adult shirts retail at £40, with shorts £17 and socks £8. Kids sizes are £30 for the shirt, £15 for shorts and £7 for socks.
Cherries retail manager, Barry Evans said, "I am delighted with the offering from Fila this season, and anticipate a positive reaction from our supporters.
"After the success of last season, I can't think of a better time for the gold detail to be introduced on the home and away shirt, and hope it will prove a successful addition to our Championship kit."