This is the new Olympique de Marseille special edition Brazil-styled "event" Fourth football kit by adidas.
The kit, which appears to follow the basic look of a classic Brazil Away, features a blue shirt with white stripes, badges and sponsor, as well as green and yellow touches, new design white shorts and blue socks.
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Centred around the shared traits of the Mediterranean coastal city of Marseille and the country of Brazil - the warm weather and eccentricity in particular - the kit is being released amidst a time of much anticipation prior to the South American nation's hosting of the World Cup next year.
Featuring adizero technology for lighter weight and better fit, as are the adidas international versions in the mundial, the kit is 40% lighter than those of previous seasons.
The shirt will be worn during French League Cup and Coupe de France matches over the coming weeks.