Portsmouth Football Club revealed the new Sondico away kit for the 2013/14 season.
The kit incorporates a white shirt with Pompey blue trim and a red collar and is complemented by blue shorts and blue socks.
In an innovative move, the shirt will also include a watermark featuring the Sports Mail sailor.
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Pompey’s engagement manager Micah Hall said: “This very much cements our new association with the Portsmouth News and celebrates our history.
“We are proud to have a constructive relationship with our friends at The News, which recognises many mutually beneficial areas. But The News also retains its freedom to be an independent voice for Pompey fans everywhere.
“Half the matches in our history have been played away from Fratton Park and most fans have experienced them through the Sports Mail.
“We’re delighted to be able to commemorate this part of our history in a shirt we think will be hugely popular with our fans.”
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