This is the new FC Copenhagen Third shirt and kit, by adidas.
Informed by fan opinion, the new orange kit references the colour associated with the Leo star sign - with connotations regarding the lion and the Danish club - and has been chosen also to signify a will to win.
Also nodding to a 1-0 win against Club Brugge which advanced the side in the Champions League in 2008 - where orange was worn - the hope is that the new version will help the side replicate that success. The adidas logo, stripes, collar, crest and Carlsberg Sport sponsor logo are all in pale blue.
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The kit was also put together using customisation options available in adidas's mi Team system, allowing the fans to have a direct input into the finished article.