This is the São Paulo Home football shirt and kit, part of the new technical sponsorship deal with US manufacturer Under Armour, and being worn in the legendary side's Brazilian campaigns.
The famous white shirt with black and red horizontal bands has been restored relatively faithfully, with little embellishment risking the detraction from the traditional focal point. The crest is front and centre, as is the norm, and the V-neck collar is understated and simple, in red. This matches the low-profile cuff trim.
The shorts are white with red hem trim and the socks repeat the central band of the shirt.
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São Paulo have also released goalkeeper shirts in black and pale blue, which can be combined with outfield shorts and socks.
"Sao Paulo has played a significant role in football becoming a cultural passion for Brazilians as well as spreading the flair and electric style of play that has become a symbol of the country's everlasting impact on how the game is played on pitches all over the world," said Peter Murray, VP of Global Brand and Sports Marketing, Under Armour. "Their tradition of winning, development of young footballers and strong reputation for embracing innovation makes them a great fit for Under Armour. This partnership will further accelerate our expanding presence in football."
