This is the new Shamrock Rovers 16/17 Home football shirt by New Balance.
The partnership is the first link-up between an Irish team and New Balance and the Hoops will be the only Irish club in New Balance kit.
Shamrock Rovers marketing officer, Mark Lynch explained that the deal is the latest in a series of firsts for the club which sees the Hoops remain to the forefront of sealing progressive partnerships with top companies.
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Lynch said: “Rovers is Ireland’s most successful football club and the premium brand in Irish football, New Balance are selective in their partnerships, they supply only a limited amount of clubs in the major leagues of world football, in Ireland they will work with Shamrock Rovers – that fits!.”
Jonathan Courtenay Head of New Balance Football in Ireland said;
“We are delighted to have partnered with Shamrock Rovers as the first New Balance sponsored football club in Ireland. New Balance is a performance brand and we plan to bring our knowledge and expertise through technology fabrics and silhouettes to the Shamrock Rovers kits, training and travel product. From an international perspective it is the objective of New Balances to partner with top clubs and associations so it is fantastic that Shamrock Rovers join the likes of Liverpool, Celtic, Porto and Seville in our kits. We are looking forward to hearing the feedback of both the players and the fans to the new kits and we look forward to seeing our product on field in 2016”.
NB Dry fabric technology releases moisture away from the body and is fast drying. Polyester interlock fabric to main body with sublimated detail. Shamrock Rovers and New Balance logos on chest area. Holographic sequential authenticator to lower hem to ensure genuine NB quality.
