Southampton Football Club and Under Armour have revealed the first home kit of their new seven-year partnership.
The new home kit features Southampton’s traditional red and white stripes on the shirt, and the club’s motto ‘WE MARCH ON’ printed on the nape of the neck. The stripes appear in blocks of five to represent Southampton’s five core brand values – a style that is replicated in red and white striped piping on the kit’s black shorts.
Designed in Under Armour’s Innovation Lab in Baltimore, the players’ kits feature the brand’s unique UA CoolSwitch technology – scientifically proven to keep athletes cooler over longer periods – and their all-new Blur Light moisture-resistant fabric, which keeps players dry and focused throughout matches better than competing technology.
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As well as designing and developing the first team and Academy 2016/17 home and away kits, Under Armour will also provide competition, training, casual and travel apparel for the club, all innovatively created to help first team and Academy players prepare, perform and recover throughout the season.
