Adidas has today released the new 17-18 away kit for Juventus Football Club.
Inspired by one of the club’s golden eras and the city colors of Turin, the new yellow and blue away jersey for the 2017/18 season has been designed with the Bianconeri’s classic away shirts from the 1980s in mind.
The kit comes at a time when the club is once again re-inventing itself, so the retro style from the ‘80s has been given a modern revival to match with the club’s new logo and redesigned identity ‘Black and White and More’.
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This new philosophy is running through everything the club does, highlighting its innovative and uncompromising drive forward. The distinctive new ‘J’ logo features the club’s iconic stripes in a sleek and bold style, which in the away kit, the logo stands out in a bold blue color against the yellow shirt.
