Adidas has revealed the new Juventus third kit for the 2017/18 season, designed by a fan using adidas’ Creator Studio platform.
Tradition and innovation – two concepts at the very heart of Juventus’ new logo and visual identity – form the inspiration behind the club’s third kit by adidas for the 2017/18 season.
While the military green and inclusion of the iconic black and white stripes across the chest represent a nod to the past, the shirt simultaneously reflects Juventus’ modern outlook by featuring its sleek new logo – the symbol of the club’s ‘Black and White and More’ brand identity.
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