West Ham United and Umbro have unveiled the Club’s new Home Kit for the forthcoming 2017/18 Premier League season.
The claret and blue kit takes inspiration from the famous strip worn by Billy Bonds and Trevor Brooking in the 1976 European Cup Winners’ Cup final.
The shirt fronts and collar feature the popular chevron design worn by the Hammers for the first time in their memorable meeting with Anderlecht and throughout the late 1970s. The chevrons also take inspiration from West Ham’s famous crossed Hammers, as well as the London Stadium home, where the iconic floodlights, giant cantilever roof and supporting infrastructure also feature the same triangular shape.
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The two-tone claret body is complemented by smart sky blue sleeves featuring the famous running diamond on the shoulder, an iconic staple to Umbro jerseys for decades. Years after its first introduction, the taping returns as a visual statement, now incorporated into the body of the shirt using a lightweight jacquard technology, removing weight and distraction for the player.
Completing the look is a classic Union Jack motif, inspired by the original Thames Ironworks shirt, on the upper reverse of the shirt, which is constructed with great fit and bold styling at the heart of the design.
The white home shorts are tailored with stretch fabrics for maximum comfort and freedom of movement, featuring contrasted diamonds down the side to match the sleeves of the jersey.
Double-welt socks - reverting back to white - feature a claret and blue band adorned with the double diamond to complete a kit that matches the modern day footballer’s high level of performance on the pitch.
