Chelsea's new away kit is inspired by the Mod culture that thrived on the King’s Road, a short walk from Stamford Bridge, in the 1960s.
The kit takes its lead from Mod subculture through a crisp white polo jersey complete with a button-down collar. This collar is trimmed with red and blue stripes and is fastened in the centre by two buttons, each inscribed with the phrase: ‘The Pride of London.’
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The jersey’s sleeves are also trimmed with red and blue, while the head-to-toe look is completed by white shorts and Chelsea blue socks. The socks boast a stripe – white, red, white – midway up the calf, which evokes memories of the famous Mod target symbol.
“The concept we came up with is a homage to the Mods of 1960s London and their sharp style," says Pete Hoppins, Nike Football Apparel Senior Design Director. "It really comes together through this iconic white polo, finished off with red and blue stripes from Chelsea’s heritage. We feel this kit will make the players feel super sharp when playing on the road."
View the: Chelsea 2019-20 Nike Home Kit
View the: Chelsea 2019-20 Nike Third Kit
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