Forward Madison FC revealed a new pink flamingo-themed alternate jersey during a fan event at Fields Auto Madison. The kit - which will be used primarily during U.S. Open Cup and exhibition matches - was manufactured by hummel and designed in-house by FMFC’s Cassidy Sepnieski.
According to Forward Madison Managing Director Peter Wilt, the new jersey perfectly encapsulates the exuberant spirit of Forward Madison.
“We’re big believers in the idea that life, especially in Madison, should be fun and a bit irreverent,” Wilt said. “This Full Mingo jersey was an outside-the-box, crazy idea, and now that it’s come to life, we think fans will adore it.”
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The jersey itself is mostly pink, with a navy-and-white winged pattern running down the front, intersected by a scalloping pattern derived from the Forward Madison logo. The sleeves are solid pink, featuring navy hummel chevrons on the shoulders. The collar includes the words “Full Mingo,” a reference to Forward Madison’s viral Twitter post that has developed into the club’s tagline.
The front of the jersey features the logo of Dairyland Insurance, part of a three-year agreement FMFC announced in March.
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